The most recent coronavirus surge has forced one dealership to shift its operational schedule. Effective Nov. 23-Dec. 21, Snow City Cycle Marine in Toronto has informed customers of its changes: ...

Thunder Press, a Powersports Business sibling magazine, has an exclusive interview with Terry Vance following news that Harley-Davidson was ending its two-decade factory race team relationship with Vance & Hines ...

All of us are yearning to gather again at our favorite powersports industry trade shows. Conferences and events have been cancelled for the remainder of 2020, leading to a lost ...

Following the third-quarter meeting of the MIC Board of Directors, AIMExpo issued the following statement from Cinnamon Kernes, vice president and general manager, MIC Events: “We have made the difficult ...

Has your dealership come up with inventive ways to keep your customers coming through the doors during COVID-19? Sure, they’re coming in droves to buy bikes, but what about attendance ...

We caught up with Freedom Powersports CEO and founder Kevin Lackey about dealership life during the coronavirus pandemic at their 13 locations in three states. Lackey offers a video update ...

Yamaha Motor Co., Ltd. has announced consolidated business results for the second quarter/first half of fiscal 2020. Net sales for Yamaha Motor Co., Ltd.'s consolidated accounting period for the first ...

“I could have never guessed that was going to happen.” That’s how one dealership owner described sales during the coronavirus pandemic. In case you missed it, Powersports Business checked in ...

The 80th annual Sturgis Motorcycle Rally doesn’t officially get underway until Friday, but hundreds of bikes have already made their way to South Dakota for an early start, according to ...

Harley-Davidson, Inc. on Tuesday announced actions it has taken to rewire the company, setting the foundation for a five-year plan as the most desirable motorcycle brand in the world. The ...