Laconia Harley-Davidson looks to raise record $76K for charity

News release

Laconia Harley-Davidson and New Hampshire Motor Speedway (NHMS) have teamed up to make the 90th Anniversary of Laconia Motorcycle Week even more historic through an effort to raise over $76,000 for the Boys & Girls Clubs of New Hampshire and set a new Guinness World Records title.

Laconia Motorcycle Week attendees and New Hampshire residents will play a key role in this endeavor by purchasing tickets for a Community Appreciation Parade at New Hampshire Motor Speedway on the final Saturday of Bike Week, June 15th.

Participants will have the unique opportunity to ride around the New Hampshire Motor Speedway track, continue on a police escorted, scenic 32 mile non-stop ride around the Lakes Region, set a new Guinness World Records title and most importantly, raise significant funds for the Boys & Girls Clubs of New Hampshire. Non-riders can also contribute to this effort by making a donation at New Hampshire Motor Speedway on June 15th. Reserve your space for this historic event at

“The Boys and Girls Clubs, more than any other organization, are working to put all children on a path to meaningful and productive lives. Their programs have a positive impact on the lives of young people and in some cases, have been credited with saving them,” said Anne Deli, owner of Laconia Harley-Davidson. “There is no better way to commemorate the 90th Anniversary of Laconia Motorcycle Week than attempting a philanthropic act of historic proportion. Motorcycle riders from across the globe and those here in New Hampshire can take part in a once-in-a-lifetime riding opportunity, but more importantly, make a difference by supporting this remarkable organization.”

Laconia Harley, New Hampshire Motor Speedway and the Boys & Girls Clubs of New Hampshire are calling on the public to help break an existing record for “most money raised for a charity in 24 hours by a motorcycle parade.” The current record is $76,036.

Riders can pre-register online at, in-person at the Laconia Harley-Davidson dealership at 239 Daniel Webster Highway in Meredith, or sign up the day of the event on June 15th at New Hampshire Motor Speedway. Tickets are $35 per bike and $15 for an additional rider. Only 50 VIP tickets will be available for $150, which will enable a rider and passenger to get priority spot in the first 50 spaces behind the pace car. Participants will also receive one free ticket to the Loudon Classic Weekend that evening at NHMS. Individuals and businesses can also contribute to the effort by making a donation of any amount between 7:00-10:00am June 15th at NHMS.

The New Hampshire Chapter of the Speedway Children’s Charities began in 2009, and since has worked to care for children in educational, financial, social and medical need in order to help them lead productive lives.

“This is another example of that,” said Cheryl LaPrade, director of the New Hampshire Chapter of the SCC. “This is going to be a tremendously exciting event and we hope to make this one of the biggest in history. We are thrilled to be partnering with Laconia Harley-Davidson to help the Boys and Girls Clubs of New Hampshire.”

Participants will enter NHMS at the South Gate by the Shell gas station and line up on the “5-lane” from 7:00 – 9:00am. The ride will depart at 9:30am with a ride around the Speedway track followed by a scenic 32 mile police escorted, non-stop ride around the Lakes Region, concluding at the American Police Motorcycle Museum, at 194 Daniel Webster Highway in Meredith.

Every New Hampshire Boys & Girls Club will benefit from the money raised in this attempt. This includes the Boys & Girls Clubs of Salem, Manchester, Souhegan Valley, Concord, Greater Nashua, Greater Derry, the Lakes Region, Portsmouth, the North Country and an additional 18 satellite operations affiliated with the organization.

The Boys & Girls Club’s mission is to reach out to all youth, especially those who need them most, inspiring them to realize their full potential as productive, responsible, and caring individuals. New Hampshire Boys & Girls Clubs provide a safe, structured, and positive environment for 28,000 young people, including 12,000 members, in 40 communities throughout the state. Core programming includes: education and career development; character and leadership development; health and life skills; sports, fitness and recreation; and cultural arts.


“Boys & Girls Clubs make a real impact on the lives of members and the larger community,” said Richard Lowney, president of the New Hampshire Alliance of Boys & Girls Clubs. “Every day our staff of mentors, role models and friends creates a zone of physical and emotional safety that allows our members to become the best they can be, each in their own way. This work requires significant resources, and like many nonprofits, we have faced challenges in this current environment of economic uncertainty. This initiative, lead by Laconia Harley-Davidson and New Hampshire Motor Speedway, has the promise to generate significant funds which can help sustain our Clubs and impact the kids that truly need us most.”

Support the Boys & Girls Clubs of New Hampshire by pre-registering online at, or in person Laconia Harley-Davidson in Meredith. Attend the Guinness World Records official attempt June 15th at New Hampshire Motor Speedway, 1122 New Hampshire 106, in Loudon, NH.

About Laconia Harley-Davidson

American Road Group owns and operates Harley-Davidson dealerships and merchandise stores nationwide. Its Laconia Harley-Davidson is home to America’s Original Motorcycle Week and is now one of the largest dealerships in the country. Its iconic destination dealership is located in Meredith, New Hampshire; and also includes White Mountain Harley-Davidson in North Conway, NH. Orlando Harley-Davidson is the premier Harley-Davidson dealership in the United States. Its Harley merchandise stores at major airports and visitor locations include Walt Disney World, and airport and tourist locations in Orlando, Chicago’s O’Hare airport, Minneapolis-St. Paul airport and also in Key West and Miami, Florida, at the huge Mall of America in Minneapolis, at National Harbor in Washington, D.C., and Indianapolis airport. The Company is led by Steven F. Deli, Chief Executive Officer, and Anne Deli, President.

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