September 2025

The September issue of Powersports Business has arrived!

This issue examines the lessons that powersports dealers can learn from automotive processes, reviews Q2 results that show sales declines with some bright spots, and highlights Capital Powersports’ rapid growth trajectory under new leadership. We also celebrate Motorcycle Mall’s 50th anniversary in New Jersey, highlight Polaris’ new sub-$10k UTV and 40th anniversary of their first ATV, and cover more dealer-focused news and insights.