New incentive to participate in Take a Friend Snowmobiling Week

The snowmobile community is excited to announce the second annual Take a Friend Snowmobiling Week, which will be held Feb. 12-22. This elongated week celebrates friends and family snowmobiling for 11 days, including two weekends, according to the International Snowmobile Manufacturers Association (ISMA).

The snowmobile week was introduced to go hand in hand with the Take a Friend Snowmobiling campaign and has been developed to encourage snowmobilers to take their non-snowmobiling friends out snowmobiling.

Clubs are encouraged to participate in the activity and hold a special day or weekend encouraging members to bring non-snowmobiling friends to the clubhouse to go for a short ride and discover what snowmobilers do during the winter.

This effort follows the guidelines and recommendations ISMA’s customer research has shown, which highlights that non-snowmobilers know very little about snowmobiling. The research shows that people who don’t snowmobile rate their desire to go snowmobiling a 9 on a 10-point scale.

As a special incentive to take non-snowmobilers snowmobiling, the manufacturers will give away a $250 gift certificate to a lucky individual
who registers and participates in the Take a Friend Snowmobiling Week event.

The registration form is on the Go Snowmobiling Web site, www.gosnowmobiling.org; the ACSA Web site, www.snowmobilers.org and the CCSO
Web site, www.ccso-ccom.ca. Non-snowmobilers and their snowmobiling friends need to fill out a registration form to be entered in the drawing for the gift certificate. The registration form can be e-mailed, faxed to the ISMA Office at 517/339-7798, or mailed to Take a Friend Snowmobiling Week 1640 Haslett Road, Suite 170
Haslett, MI 48840

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