Nov. 10, 2008 – ATV Digest

Kolpin partners with online retail training company

Kolpin Powersports partnered with 3point5.com, an online retail training company, to offer online training for its retail partners and a streamlined way for employees to order product, reported Kolpin Powersports.
The training part of the program provides information on the Kolpin brand and the company’s innovation and products. The company says it’s designed to improve the quality of conversations on the sales floor and in the field. In exchange for taking the free training and passing the “Edu-Games” that test comprehension, retail sales associates earn discounts on the products they sell. “The objective of maintaining adequate product and brand training to literally thousands of retail sales associates has been one of our most daunting tasks,” Tom Lutes, president of Kolpin Outdoors, said in a press release. “The new 3Point5 Internet training system is one of the most innovative and impactful selling tools to hit the retail trade in years. We are extremely excited to be able to offer this new tool to our retail partners and are convinced it will provide a key competitive advantage to those that embrace it.”

National report details ATV injuries across U.S.

Serious injuries caused by ATVs in 2007 remained at virtually a flat rate compared to the year prior, according to data from the Consumer Product Safety Commission (CPSC).
The report found serious ATV injuries requiring emergency room treatment rose from 146,000 in 2006 to 150,900 in 2007, an increase of less than 1 percent that was not statistically significant. However since 2001, there has been a statistically significant 37 percent increase in serious injuries.
The estimated number of ATV-related fatalities fell slightly from 948 in 2005 to 882 in 2006. To date, 542 reports of ATV-related fatalities have been identified for 2007, but the CPSC said this number is expected to increase as additional data is gathered. The states with the highest numbers of reported deaths identified in the period 2005-2007 were West Virginia (143), Florida (123) and Kentucky (114).
Children under 16 suffered 40,000 serious injuries in 2007, or 27 percent of all injuries, the CPSC said. This is a 2 percent increase from the 2006 estimate. CPSC found this decrease was not statistically significant. However since 2001, there has been a significant increase of 17 percent in the number of children under 16 seriously injured on ATVs.

Polaris/Rath Racing launches new Web site

The Polaris/Rath Racing Team has created a new Web site, www.polarisrathteam.com, geared for fans, sponsors and enthusiasts.
The Web site features team bios on Rath Racers, along with a form to contact each racer; gallery of photos; product information; sponsor information and a blog section where Polaris/Rath Racing fans can follow the team. PSB

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