Bell Powersports hires firm to assist with launch of high-end helmet

Bell Powersports hired Hardcard Holdings, a motorsports marketing firm, to assist in the launch of Bell Powersports’ new street motorcycle helmet, which will debut in February, according to a Hardcard press release.

Hardcard also will assist Bell with other media relations and dealer initiatives between now and February. Bell Vice President of Powersports Tom Larter says the company needed support in launching the new helmet.

“We’ve invested more than three years of full-time R&D into this new product, and it is fitting that we support the launch with the best possible resources, which includes bringing on the Hardcard team to assist.”

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