Yamaha
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YANMAR America partnership with Yamaha brings entry into UTV market
Georgia-based manufacturer with Japanese origins reveals 700cc models Adairsville, Georgia-based YANMAR America has introduced its all-new YANMAR Bull Series UTVs,…
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Yamaha Racing wins TORC series championship
Yamaha Racing’s Corry Weller won The Off-Road Championship Series’ (TORC) first ever Pro Stock UTV Class this past Labor Day weekend…
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Yamaha Outdoor Access Initiative awards more than $95,000
Yamaha Motor Corp., USA, announces the Yamaha Outdoor Access Initiative awarded more than $95,000 in funds and equipment to six…
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WaveRunner reveals all-new EX Series
Spark competitor in rec lite segment enters with $6,599 starting MSRP Dealers were in for a treat when they gathered last…
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Yamaha WaterCraft introduces 2017 WaveRunner lineup
CHICAGO, IL – Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., introduced its 2017 WaveRunner line that includes…
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Yamaha Factory rider flies with The Blue Angels
Four-time AMA Superbike Champion and Monster Energy/Graves/Yamaha Factory rider Josh Hayes fulfilled a lifelong dream on Monday when he strapped…
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YXZ1000R performing strong on race circuits
Yamaha side-by-side leads Lucas Oil Regional standings Yamaha’s factory-supported Dustin Nelson and Corry Weller are having unmatched racing success piloting…
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Yamaha moving world snowmobile HQ to Toronto
Location will put more focus on North American market Yamaha Motor Co., has announced that effective July 1, it has…
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Yamaha issues motorcycle recall
Yamaha Motor Corporation is recalling certain model year 2015-2016 YZF-R3 F/G motorcycles manufactured Jan. 1, 2015 to April 15, 2016.…
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Yamaha Marine Group hosts Georgia Chamber Fly-Around
Yamaha Marine Group hosted the first of five Georgia Chamber Fly-Around events with Senator Johnny Isakson at Yamaha’s southeastern headquarters…
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Rider names 2016 Motorcycle of the Year
Powersports Business‘ sister publication Rider Magazine announced the recipient of its Motorcycle of the Year award on July 15. The…
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Yamaha Canada launches retail finance program
Yamaha Financial Services has announced the launch of a comprehensive captive retail finance program that offers dealers and customers a…
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Analyst: Recalls likely to take a bite out of Polaris Q2 earnings
Polaris announces its second quarter earnings on Wednesday, July 20, and one analyst is expecting that Polaris Q2 retail…
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Michigan dealership to build new store with 3 test tracks
Zeigler Motorsports in Kalamazoo, Michigan, has begun construction on its new facility, which will include an 85,000-square-foot dealership and three…
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Paddle-shifting part of YXZ1000R SS
New version expected to grow sales volume There’s a sizable chunk of consumers who don’t like the clutch-driven manual transmission…
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Yamaha Outdoor Access Initiative awards more than $80,000
Yamaha Motor Corp., USA, today announces the Yamaha Outdoor Access Initiative awarded more than $80,000 in funds and equipment to…
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Roczen claims fifth overall win at RedBud
The Lucas Oil Pro Motocross Championship, presented by AMA Pro Racing, reached the halfway point of the 2016 season on…
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Yamaha names its 2016 U.S. Technician Grand Prix Champion
Yamaha Motor Corporation U.S.A.’s Customer Support Group announced Steve Maltba of Fayetteville Powersports in Fayetteville, North Carolina, as the 2016…
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Yamaha reveals new generation concept models
Yamaha Motor Co., Ltd. (Tokyo: 7272) announced the development of new generation design concept models 05GEN and 06GEN, based on…
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Yamaha expands 2017 lineup
2017 FZ-10 Sport Model Yamaha Motor Corporation, U.S.A., is pleased to introduce the all-new FZ-10 “Hyper Naked” flagship sport bike…
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