Service Providers
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Did you know there are apps for your computer, too?
By now, you’re probably quite familiar with the ‘mobile apps’ you download on your mobile device. Depending on your device,…
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Insights from Google: Making mobile work for you
When was the last time you saw a customer walking your lot with their smartphone in hand? My guess is…
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Craiglist data may surprise powersports dealers
On November 15, 2016, Craigslist, the 16th most popular website in the United States, changed how the motorcycle industry listed…
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Employee tips: Think like an Intrapreneur
What person wouldn’t love to hire a manager who runs a business like an owner rather than an employee? With…
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How to establish authority in marketing your dealership
Without thinking about it consciously, you gravitate towards companies that establish authority in the products or services they provide. Why…
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Mobile inventory must be everywhere
As the new year gets underway, many dealers are planning for a new riding season coming soon with events, offers,…
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Working across the aisle — Part two
In last month’s column, we discussed the uncertain business climate, and the fact that many powersports dealers are taking a…
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Technology trends to watch in 2017
As we enter the new year, I thought it would be interesting to take a look at some of the…
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Save time and money: Retire these tactics in 2017
It’s the beginning of a new year, and it’s the perfect time to shake up your digital marketing strategy by…
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Why your dealership’s Facebook page needs to inform, entertain and engage
Facebook wants its users to enjoy their experience on Facebook and to ensure that’s happening, they have employed an algorithm…
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