Motorcycle
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Royal Enfield celebrates 125 years with stacked 2026 event program
As Royal Enfield celebrates its 125th Anniversary in 2026, the brand’s event program shifts up a gear heading into spring,…
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Kove Motorcycles to enter MXGP 250 class in 2027: Report
Development work is already underway, with testing of the team’s new 250cc race platform reportedly set to begin as the…
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Racing Roundup: Roczen tightens Supercross title fight, Ducati N.A. CEO races vintage bike
Monster Energy AMA Supercross Championship returned to Cleveland for the first time in 30 years, delivering a pivotal Round 14…
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Mike Kennedy’s next chapter: Leading Indian Motorcycle into its post-Polaris era
PSB sat down with the newly appointed CEO of Indian Motorcycle, Mike Kennedy, to discuss what's next for America's oldest…
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Keeway names Jordahl VP of sales, continues to strengthen dealer support
Keeway is strengthening its sales leadership with the appointment of Derek Jordahl, a 25-year veteran who's served as an executive…
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Stark Future posts triple-digit Q1 growth, reaches EBITDA profitability
The premium electric motorcycle manufacturer said Q1 revenue increased 3.12x compared to the same period last year, outperforming internal forecasts…
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Triumph, dealers announce dates for National Demo Days
Triumph dealers from across the country are gearing up for Triumph National Demo Days, where prospective buyers can test drive…
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AMA adds vintage bike race to run alongside Flat Track Championship
Featuring motorcycles built in 1988 or prior, the Vintage Featured Magic Mile will run alongside the 50th anniversary of the…
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Editor’s column: Why dealers belong on Capitol Hill this year
If the past 18 months have taught powersports dealers anything, it’s this: the biggest threats to your business aren’t always…
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Kansas enacts Motorsports Venue Protection Act as Wisconsin veto highlights divide
Momentum for “Right-to-Race” legislation continued in Kansas while facing a setback in Wisconsin, underscoring a growing divide among states over…
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Carmichael crowned Holeshot King during Nashville Supercross weekend
Organizers said the Broadway activation underscored the sport’s growing crossover appeal and provided a high-impact promotional stage that blended motorsports…
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Turn 14 Distribution adds Counteract balancing solutions for powersports dealers
The move adds a new category of service-focused products to Turn 14’s growing powersports offering, giving authorized dealers access to…
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California Appeals Court reverses verdict in Suzuki GSX-R brake failure case
According to the court’s decision, the trial court erred by excluding key evidence from the investigating officer, who reported that…
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Harley-Davidson launches new global brand platform RIDE
Harley-Davidson says its new RIDE initiative looks to set the stage and usher in a new era of Harley-Davidson, while…
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MotoAmerica Superbike lands VICE TV broadcast deal for 2026 season
The deal represents a significant visibility boost for the series and its stakeholders, including OEMs, teams, and sponsors, as motorcycle…
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CPD, YCF Motorcycles expand focus on entry-level segment
With the partnership now in place, CPD and YCF say they will focus on expanding dealer adoption and building brand…
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Tariff update: Revisions offer partial relief for motorcycle industry, uncertainty remains
The updated Section 232 proclamation, which took effect April 6, removes some finished motorcycles from the derivative-product list tied to…
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AFT to honor Raschke with tribute at Ventura Short Track
Progressive American Flat Track will honor the life of land-speed legend Chris Raschke at the Ventura Raceway in Ventura, California,…
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Aprilia celebrates U.S. independence with MotoGP-inspired superbike
The limited-edition Aprilia X 250th honors the 250th anniversary of the Declaration of Independence and features a stars-and-stripes livery inspired…
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Keeway America sells through first Benda LFC700 allocation to dealers
Keeway America reports its first U.S. allocation of the Benda LFC700 has been fully committed, with dealers quickly selling through…
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