Motorcycle
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MotoAmerica adds Adventure Bike Experience to Virginia round, targeting growing ADV segment
MotoAmerica is already a major draw for motorcycle enthusiasts, and this ADV addition provides dealers and OEMs with another compelling…
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Talent Cup returns to action as Road America welcomes MotoAmerica
Talent Cup will race for the first time at 'America’s National Park of Speed' as Road America awaits Superbike and…
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Robinson named Grand Marshal of 2025 FTGC
American flat track star Brandon Robinson will serve as Grand Marshal at this year's AMA Flat Track Grand Championship, held…
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Four Corners Motorcycle Rally returns Labor Day weekend for its 32nd anniversary
The four-day event will include races, a rodeo show, a motorcycle obstacle course, an Ives Brothers Wall of Death stunt…
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Beta bike sales jump in the US, reach record numbers
Beta's sales in the U.S. have been growing since the beginning of 2008, when the new line of its off-road…
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2025 Distinguished Gentleman’s Ride raises $7.3 million
Held on May 18, the 2025 Distinguished Gentleman's Ride saw more than 125,000 motorcycles take the streets in 1,038 cities…
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AMA Motorcycle Hall of Fame names 2025 nominees, opens voting
Nominees span categories including Road Racing, Motocross, Dirt Track, Design & Engineering, and Leadership. Notables include World Superbike champion Colin…
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NBC to air four major telecasts for 2025 Pro Motocross season
The high-profile events provide powersport dealers across the country with a powerful opportunity to connect with millions of fans and…
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Jack Miller joins Yamaha Factory Team for 2025 Suzuka 8 Hours comeback
Yamaha Motor Co., Ltd. has announced that MotoGP star Jack Miller will join the factory Yamaha Racing Team for the…
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Feld Motor Sports wins Telly Awards for SMX World Championship Series coverage
The 2024 SMX World Championship Series in Detroit and the 2025 SMX World Championship Preview Show both won silver at…
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Fitch warns tariff uncertainty stalling powersports demand recovery
According to a recent analysis by Fitch Ratings, U.S. powersports dealers hoping for a rebound in consumer demand may be…
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Updated Transalp and NC750X lead Honda’s product announcement
In addition to the XL750 Transalp and NC750 DCT, Honda also announced nine dirt-focused CRF Performance models for the 2025…
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Indian launches season 4 of FORGED, showcasing custom Chieftain builds
Aimed squarely at motorcycle enthusiasts and custom culture fans, this season puts the spotlight on the brand-new 2025 Chieftain PowerPlus,…
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Helmet safety innovator Mips adds 4-time MXGP champ to lineup ahead of U.S. debut
Prado, a four-time FIM Motocross World Champion known for his 149 holeshots and technical prowess, brings global attention to the…
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One of Australia’s largest dealers enters bankruptcy, which could cause ripple effects in the U.S.
Peter Stevens Motorcycles, a household name in Australian powersports retail, has entered voluntary administration, leaving 400 jobs in limbo and…
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Sonic Automotive announces first motorcycle sale at the new Sturgis Harley dealership
Sturgis Harley-Davidson also announced its inaugural Founders Club in celebration of its grand opening and to welcome in the 85th…
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Latvian startup Oruga demonstrates single-track ‘Zombie Apocalypse’ bike during Ontario visit
The team from Oruga demonstrated the world's first single-track electric motorcycle—a true off-road beast created in Latvia—in Toronto last month.…
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Honda’s motorcycle business remains strong amid broader financial challenges
Honda Motor Co. released its financial results for the fiscal year ending March 31, 2025, revealing a mixed performance across…
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Andria Yu tapped to lead communications for powersports associations
Thanks to Yu's appointment as vice president of communications for the MIC, MSF, ROHVA, and SVIA, dealers can expect a…
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Benda Motorcycles enters U.S. market with new opportunities for dealers
Starting next week, U.S. dealerships will begin receiving the first shipment of Benda motorcycles. The brand brings competitive pricing, modern…
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