Dealers
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Moto Canada announces dates for 2027 powersports show tour
The annual consumer show series will return to four major Canadian markets, bringing together motorcycle and powersports manufacturers, dealers, aftermarket…
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YMFC shines spotlight on boat dealer VForce Marine
Yamaha Motor Finance Corp. continues its Dealer Spotlight series for 2026 by highlighting the success of VForce Marine, a boat…
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AI in the dealership: Trust, but verify
A new report from SAS, based on research conducted with IDC, found that organizations with stronger AI governance, data quality,…
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Beer-can chicken part of Triumph dealers’ summer send-off events Sept. 5
The first 20 registered guests at each participating dealership also will receive a Triumph-themed Beer Can Chicken Stand.
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Accelerate Conference joins AIMExpo agenda with dealer education, industry awards
The American International Motorcycle Expo (AIMExpo) is taking North America’s largest powersports tradeshow back to where it all started 13…
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BSA Gold Star 650 finally arrives in U.S. after lengthy homologation, shipping delays
BSA’s U.S. arrival has been anything but straightforward. In late 2025, reports indicated that roughly 160 Gold Stars had become…
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Axtion Factory launches youth apparel brand with Plessinger, Tomac and Hodges
San Diego-based Axtion Factory Corp. has launched its children’s apparel line with official collaborations featuring Supercross and Pro Motocross champion…
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Bobcat taps NFL running back Raheem Mostert for new landscaping campaign
Drawing on his first job in landscaping, NFL running back Raheem Mostert is partnering with Bobcat to promote the OEM's…
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Social trends: How dealers are using social, and what experts are saying
Social media consultants and industry professionals offer insight into the current social media landscape and their approach to leveraging an…
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OPEI opposes California small-engine waiver as Congress eyes September vote
OPEI said it has historically worked with both CARB and EPA on emissions regulations but believes California's latest SORE amendments…
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Torc1 Racing relaunches under Dirtbag Brands with dealer-first strategy
A key component of the relaunch is Torc1's grassroots Rider Support Program, which is designed to connect supported riders with…
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Retail and visual merchandising: An essential, often ignored source of profit
Powersports retail specialist Jennifer Robison stresses the importance of showroom layout and product presentation, which directly influence consumers' purchasing decisions.
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Moto Canada urges targeted approach to U.S. trade retaliation
The association’s position comes as Canada prepares to impose new countertariffs following the breakdown of the latest Canada-U.S. trade talks.
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Norton Manx R wins 2026 International Design Excellence Award
The Manx R takes a deliberately minimalist approach to superbike styling, emphasizing clean surfaces, exposed mechanical components and restrained proportions…
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SEMA names Brian Pagel chief revenue officer
Pagel joins SEMA after serving as executive vice president at Emerald, where he led business development efforts involving strategic association…
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The new digital dealership
LeadVenture research shows the dealers winning today aren’t relying on AI alone — they’re mastering the fundamentals of the modern…
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Materne: Our problems aren’t that special
Max Materne takes his skills in helping turnaround underperforming dealerships and applies them to a different industry, and realizes powersports…
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Powersports Business sponsors 2026 Big East Powersports Show in Syracuse
Powersports Business will sponsor the 2026 Big East Powersports Show, continuing the brand’s involvement with one of the Northeast’s longest-running…
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BRP launches branded financial services program with Octane
BRP is launching its own branded retail financing program in the U.S., giving dealers another tool to support sales and…
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Tilley Harley-Davidson set to host classic motorcycle show
The 70s-inspired event will feature live music, a costume contest, and a classic bike contest featuring Shovelhead and Ironhead motorcycles.
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