Dealers
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Element Three expands dealer network analytics with Sextant acquisition
Element Three said the acquisition addresses a longstanding disconnect between marketing initiatives and dealer performance management.
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Sheffield: The transparency problem powersports can’t ignore
Mark Sheffield addresses the powersports transparency problem, where freight and setup costs drive up MSRPs, leaving dealers to explain charges…
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Harley-Davidson raises 2026 guidance as ‘Back to the Bricks’ gains traction
Dealer inventory, retail sales and new model launches fuel optimism despite Europe weakness and tariff headwinds.
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America’s 9/11 Ride: A 25-year tribute
America's 9/11 Ride was born out of a canceled vacation in 2021 but has grown yearly to honor the survivors…
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MOGO Parts seeks U.S. partner to expand distribution
Canadian aftermarket supplier MOGO Parts announced July 22 that it is seeking a U.S.-based strategic partner or acquirer as it…
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Rekluse clutch kits highlight new July aftermarket products
Powersports Business' Hot Products for July include replacement clutch kits from Rekluse, V-Loc carrier systems from SW-Motech, and several new…
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Dealer Spike’s new dealer commitment promises more leads, faster support
Built on dealer feedback, the new Dealer Spike commits to 24-hour support resolution, 99.97% uptime, and guarantees a minimum 30%…
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Suzuki updates Hayabusa with new colors and Special Edition model
The Hayabusa remains an important halo model that draws showroom traffic and reinforces Suzuki's performance heritage, while appealing to enthusiasts…
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Scag expands dealer financing options through Huntington, Octane partnership
The partnership allows Scag dealers to manage the entire financing process through the Huntington Bank Powered by Octane platform, from…
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Sturgis Museum to livestream Hall of Fame Induction for first time
The sold-out induction ceremony, scheduled for Aug. 12 in Deadwood, will be streamed live at no cost, allowing motorcycle enthusiasts…
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Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis
The Deadwood adds another heritage-focused option to generate showroom traffic during the peak riding season, particularly given its timing, which…
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Pre-owned market finds its groove in Q1
As dealers continue to navigate a market still adjusting to the post-pandemic hangover, many are finding that used units have…
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Turn 14 names Garrett Comer outside territory manager for Arizona, California
A lifelong off-road enthusiast who has been riding since age five, Comer will work directly with dealers across Arizona and…
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ZiiDMS updates platform, built to support dealership groups
Built to support large and multi-rooftop dealership groups, the fully integrated platform connects sales, F&I, parts, service, inventory, and accounting…
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How to start using AI in your dealership
Max Materne explains how dealers can implement AI at their store, and not just customer-facing services, but in the back…
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Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
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Norton drops details on new ADV range
After first announcing its new ADV range and subsequent U.S. comeback at AIMExpo in January, British Motorcycle brand Norton has…
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Suzuki unveils first wave of 2027 motorcycles led by new SV-7GX sport crossover models
Suzuki Motor USA has kicked off its 2027 model year with a diverse lineup of new motorcycles, highlighted by the…
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The boomerang effect: Keys to employee retention
Jan Plessner addresses the industry's serious employee retention problem and how the right company culture can help keep great employees…
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FTC crackdown coming for powersports dealers, advisers warn
On a recent episode of the Dealership fiXit Podcast, Gene Silas and Jeff Barron of Brightline Dealer Advisors warned dealers…
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