News Enewsletter
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New York bill targets marketing of high-speed e-motos
The legislation would establish a legal definition for “e-motos,” prohibit their sale to New York purchasers and prohibit deceptive marketing…
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Moto Canada’s 2025 Annual Report shows powersports market normalizing
Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new-vehicle sales eased from…
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National Powersports Distributors partners with Ekho on AI sales agent
National Powersports Distributors has partnered with Ekho to deploy the company's AI Sales Agent across its pre-owned powersports dealership operation.
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2027 KTM 450 Rally Replica coming to U.S. dealers
Three different riders have won the Dakar Rally aboard KTM machinery since 2023, including Argentina’s Luciano Benavides, who claimed the…
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Commercial Sewing appoints new VP to help lead its Indiana operations
Commercial Sewing appointed Christopher Pressler as vice president of its Indiana Business Unit, where he will lead performance, growth, and…
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Hope is not a strategy: How powersports dealers can exit on their terms
Financial advisers Paulina Matel and Brad Stanek developed a practical checklist for dealership owners on what to do before they…
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Segway, McCleerey taking Super Villain from the desert to the rocks
Through a partnership with Mark McCleerey and Turn’d Up Racing, the Segway Super Villain will enter the KOH 4900 Class…
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Triumph takes home its first-ever MX2 World Championship
Triumph secured its first FIM World Championship title, an achievement that comes just three years after entering motocross.
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Two side-by-sides remain missing after Canadian powersports dealership break-in
Police said the suspect or suspects arrived at the dealership around 5 a.m., cut the lock on a gate leading…
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Modus names Kristen Mauricio senior brand manager
DSP Solutions taps marketing veteran to lead strategy and growth for its premium audio brand serving automotive, powersports and marine…
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Coffey: September called, it wants its customers back
Industry veteran Melissa Coffey dives into ways dealers can get sales spiking again and how September is the perfect month…
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Aston Martin drops its first-ever road-legal motorcycle
In partnership with Brough Superior, the manufacturer dubbed the “Rolls-Royce of motorcycles," Aston Martin has released the AMB 002, the…
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Suzuki reveals 2027 lineup with updated pricing for DR-Z, GSX models
The company announced the latest 2027 models, highlighting strategic price adjustments on several motorcycles as Suzuki responds to changing market…
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Ski-Doo Snow PASS Program awards funding to trails, access projects
Since its launch, the program has contributed more than CA$1.5 million to hundreds of community-led projects that help secure the…
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Parts Unlimited adds Twiceme digital safety tag to dealer lineup
New adhesive NFC tag brings medical ID and emergency-alert technology to virtually any motorcycle helmet.
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Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail
Pro skateboarder Greg Lutzka is jumping into the powersports space with the launch of his new signature Bassani exhaust pipes…
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Illinois dealership now recognized as world’s oldest Harley dealer
Kegel Harley-Davidson in Rockford, Illinois, has received a new distinction from Harley-Davidson Motor Company after newly uncovered historical records pushed…
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Polaris releases new military snowmobile to add to its over-snow lineup
Polaris' government and defense division recently introduced its latest military snowmobile: the Military 850 Voyageur 155 Crossover, joining the OEM's…
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Voting for Triumph Scrambler custom build competition now open
Representing seven different countries, Triumph teams will showcase their custom-built Scramblers during the 2026 Triumph Originals global custom motorcycle challenge.
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S&S Cycle adds engine prize to AIMExpo Builders Cup
The inaugural Builders Cup, fueled by Drag Specialties, will take place March 3–5, 2027, at the Orange County Convention Center…
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