News Enewsletter
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Inflation ticks up, adding pressure to big-ticket consumer purchases
U.S. inflation accelerated in April, raising additional concerns for consumers considering large purchases such as motorcycles, ATVs, side-by-sides, boats and…
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North Carolina Dealers Association meeting shows impact on legislation
The Motorcycle Dealers Association Winter Meeting took place in March at the Washington Duke Inn and Golf Club in Durham.
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Sure-Seal connects with WireCare, strengthens powersports support
The partnership allows WireCare to expand access to Sure-Seal’s connector technology for customers in powersports and automotive applications.
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Indian joins lineup at expanded Pony Powersports superstore
The dealership announced the addition as part of its ongoing expansion at its new superstore in Mansfield, Ohio.
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HISUN promotes Jamie Cheek to senior vice president
In his new role, Cheek will focus on supporting strategic partner relationships, commercial initiatives, and business development efforts for key…
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Parts, Drag, both named sponsors of two AMA Flat Track events
Parts Unlimited is now the entitlement sponsor of ThrottleFest, while Drag Specialities was named the official entitlement sponsor of the…
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Colorado town launches reporting tool targeting unsafe e-motorcycle use
The Parker Police Department has launched a new online reporting tool aimed at addressing unsafe and unlawful use of electric…
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Plessner: This is where memories are made
Powersports industry recruiter Jan Plessner explains that dealers aren't just selling machines, but rather experiences that create life-long memories.
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National Powersport Auctions promotes Poston to lead Sacramento operations
National Powersport Auctions (NPA) announced the promotion of Tristen Poston to general operations manager of its Sacramento facility. In his…
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Michigan DNR raises snowmobile trail permit fees to $65
According to the DNR, the fee adjustment is mandated by state statute and is based on inflation data from the…
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Husqvarna announces refreshed motocross lineup for 2027
The nine-bike lineup features machines from 50cc to 450cc, capable of tackling a variety of environments and suitable for a…
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Reputation management in the age of online reviews
Business consultant Alan Miklofsky offers insight into how dealers can earn reviews, respond to criticism, and avoid letting a single…
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GoPro explores possible sale, merger as financial struggles continue
The announcement follows GoPro’s May 11 disclosure that it was evaluating strategic options after receiving outside interest shortly after it…
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Massimo expands HVAC UTV lineup with Sentinel 770 launch
Massimo says the Sentinel HVAC lineup is part of its longer-term strategy to diversify revenue streams, strengthen dealer relationships and…
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Liqui Moly USA names Eva Tran new VP of marketing
In her new role, Tran will focus on long-term strategic initiatives, brand positioning, and team development, while working closely with…
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Fox Factory sees Q1 sales bump from increased demand in powersports segment
Net sales increased 3.9% year-over-year to $368.7 million, reaching the high end of guidance, the company says, mostly due to…
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Building a year-round community for women who ride
Since 2007, on the first Saturday in May, women from across more than 120 countries have gotten on their bikes,…
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Racing roundup: Roczen caps historic Supercross title run as Aprilia sweeps Le Mans podium
The 2026 racing season delivered milestone moments across multiple disciplines over the weekend, highlighted by Ken Roczen capturing his first…
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The Dealer Lab: Delight by default
Industry veteran Max Materne talks about setting software and other dealer tools to the side and putting the focus back…
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MotoAmerica partners with motorsports hiring platform to promote jobs
MotoAmerica will team up with The Paddock Network, a group of motorsports alumni that launched a new site that opens…
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