Power 50 dealer’s expansion includes neighboring airstrip Lakeside Motor Sports keeps finding new ways to get customers into its showroom and make them feel like part of the family. They’re ...

With spring just around the corner, Spectro Oils has announced that it is once again offering its annual preseason stocking discount to existing and new dealers.  Until March 31, dealers ...

New program collects data on younger riders 2016 was not the best year for the powersports industry. Motorcycle sales were down 2.7 percent for the year, according to the Motorcycle ...

BRP won its record-setting ninth NMMA Innovation Award at the 2017 Miami International Boat Show for its new Sea-Doo Spark Trixx. The Trixx model is based on the Sea-Doo Spark, ...

TORC: The Off-Road Championship is bringing the hard-hitting action of short-course off-road racing to ERX Motor Park in Elk River, Minnesota. The races will be held June 10-11 and Sept. ...

Camso is completing the expansion of its Shawinigan, Québec, manufacturing facility to support the demand of its new Camso DTS 129 product, the dirt-to-snow bike conversion track system. Camso is ...

ATV owners from Clarity Research’s PowersportsConnect online community of powersports vehicle owners are prime examples of the importance of a service department walkthrough as part of the purchase path. A ...

Sled demo rides important to Appolson’s Performance Center “We don’t want to just sell you a snowmobile,” Jim Appolson said. “We want to gain you as a long-term customer.”  This ...

An in-depth look at one of the fastest growing segments in powersports  When Can-Am unveiled its Maverick X3 in August, dealers clamored into the showroom at Club BRP to dive ...

The 2nd annual women-led ADVWoman Rally announced that the event will be held July 20-23 at Flying Heels Rodeo Arena in Granby, Colorado. The event will include a variety of ...