U.S. sales up 3 percent in Q4 2016 The side-by-side market gets special treatment this month in our Focus section, but the more I kept hearing from Pioneer dealers about ...

AJP USA, the importer of Portuguese moto brand AJP, recorded its third consecutive year of record-breaking growth in 2016. Unit sales of AJP motorcycles increased 62 percent compared to 2015, ...

North Carolina dealer association sees strong growth Combining art with business proved to be an ideal match for the North Carolina Motorcycle Dealers Association. At their annual Winter Meeting in ...

Dirt, sport, custom riders bring a love of bikes to San Diego event For off-road and motocross riders in southern California, winter is a magical time when the rains (hopefully) ...

Parts Unlimited has made the following new hires: Dan Hollingsworth, regional sales manager, Northwest — Hollingsworth has been a sales rep for Parts Unlimited since 2005, coming from the dealership ...

Dealers, vendors report strong turnout in Texas Industry folks will be glad to learn that the Tucker Rocky | Biker’s Choice Dealer and Brand Expo wasn’t just a one-off event ...

This year’s King of the Hammers (KOH) saw 75 side-by-sides, with most being Polaris RZRs, lining up for the toughest off-road race in the world. When the dust settled, RZRs ...

Power 50 dealer increases sales with outreach Harley-Davidson Motor Co. has increased its efforts to market to outreach demographics, i.e. female riders, younger riders and multicultural riders, in the past ...

Red Hook, New York-based Chicken Hawk Racing Inc. announced that it will be an Official Technical Supplier to the Honda WorldSBK Team for 2017, to run its world-renown Professional Series ...

That’s a fire-fighting Kawasaki Mule straight out of the custom UTV department at Kearney Powersports in Kearney, Nebraska. The dealership loaned the 2017 Mule to the Pleasanton Fire Department to ...