Columns
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Mar. 9, 2009 – Two powerful messages to chew on
It usually takes about a second. Maybe two. Then the nerves kick in, the legs become concrete and the stomach…
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Feb. 9, 2009 – In boom times or tough times, it all comes down to the dealer
Our industry has a lot of components, and a creative effort on all levels is required in the tough times…
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Feb. 9, 2009 – An aftermarket dynamic worth watching
There is a tug of war occurring in the parts and accessories world that is not so much new as…
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Dec. 22, 2008 – A current-day industry reality: There is no easy place to ride
My recent columns and some follow-up on speaking opportunities brought on consistent comments that what I am suggesting dealers do…
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Dec. 22, 2008 – A bold undertaking for the new year
The introduction itself was memorable and these couple of years later, incredibly ironic. It was in Brea, Calif., inside a…
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Dec. 1, 2008 – Three absolutes for powersports dealerships in this tough time
At the end of October I conducted a conference for my partners and their sales managers and invited a number…
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Dec. 1, 2008 – A pricey but provocative marketing ploy
How far are you willing to go to better reach your targeted audience? This is a pretty standard question for…
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November 10, 2008: Providing new information key to a successful follow-up
My wife and I purchased a new car earlier this year and I was amazed at the systems some auto…
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Nov. 10, 2008 – A golden chance at welcoming diversity
For those powersports know-it-alls out there, here is a trivia question that promises to expand even your high industry IQ.…
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Nov. 10, 2008 – Dealer principals: The envy of everyone sitting in a cubicle
If you are like most motorcycle dealers I know, everything you own is tied up in the bricks and mortar,…
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