Blogs
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Marketing: Use your team
Is your team capable of marketing and growing your business? Marketing is a key for sustainable growth, and the best…
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4 lessons from a pre-owned buyer
Anyone who knows me well knows I’m a notorious pre-owned buyer. Just this week I bought what I believe is…
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Use current events for promotion
Last weekend Elena Myers became the first female to win a professional motorsports event at Daytona International Speedway. Did you…
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Ready, set, show and grow: What you need to be doing this month
I keep reading good news regarding retail sales growth; 20 months consecutively, the U.S. has grown sales. All be it,…
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Proper probing can lead to sales
Editor’s note: This is the first article in a multi-part series about probing. In this installment, Steve Lemco defines probing…
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How do you view women riders?
When a woman walks alone into most dealerships, it’s an exception to the rule. Yes, women make up 9-12 percent…
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You only have to be good one day – today
The biggest secret to sales and life is to be self-motivated to do the best you can. Nobody can stop…
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Dealers find successful game plans for pre-owned sales
We all know pre-owned is hot right now. Even though many customers are beginning to recover from tough economic times…
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Gear up for 2012
Welcome to 2012. I hope you’re wearing your helmet and are geared up for what will be an interesting ride…
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Is everyone ready for Indy?
Dealer Expo starts just three weeks from today, and excitement for the show is really starting to build. It seems…
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