From the Editors
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What are you doing to get your customers excited about riding?
The news hasn’t been pleasant — the MIC reported first-quarter motorcycle sales were down 13.3 percent; Harley-Davidson said its U.S.…
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Powersports leaders continue to impress
Each spring the annual question comes up at Powersports Business headquarters: Who should be named the Executive of the Year?…
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Baseball: In Minnesota, it’s also a winter sport
It’s cold in Minnesota. I should clarify: It’s unseasonably cold in Minnesota. With temperatures as low as the teens in…
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Consumer show reports are signs for optimism
Show season has been wrapping up, and despite the worries in Washington, dealers and consumers appear to positive for a…
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What are your customers saying about how you treat them?
At our weekly PSB meeting the other day, the subject of customer service came up. As a magazine dedicated to…
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What a customer hears — or doesn’t hear — on the phone
When customers call your dealership and get put on hold, what do they hear? Are they treated to an exuberant…
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Don’t forget the importance of personal follow-ups
In the era of email, text messaging, Facebook and Instagram, it’s easy to get lost in our own impersonal worlds.…
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When faced with challenges, Power 15 dealers show innovation
Staying in business over the past several years has not been easy, yet some dealerships have found innovative ways to…
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How open are you about price?
“Price” can be a dirty little word. If it weren’t for price outweighing budgets, a lot more people would own…
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Don’t forget to respond to your customers
We’re all busy, so it’s easy to forget things, but it’s often especially easy to forget to respond to questions.…
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Once again, our industry knows how to step up
When a major earthquake and tsunami hit Japan in March 2011, our industry stepped up with financial donations and other…
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Is all of your inventory online?
I hear great things about pre-owned sales all the time. The unique, lower-priced used models fit better into the budgets…
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Believe it or not, the holidays are right around the corner
There’s always a shock that comes when the air is still warm, yet retailers have already begun stocking for the…
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How do you know what your customers think if you don’t ask?
I’ll admit that I’m one of those people who will appreciate help at a store or a restaurant, have all…
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Is a U.S.-China manufacturing shift on the horizon?
The Sino(Chinese)-American trade deficit has tripled since 2000, continuing to grow compared to last year and according to a report…
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Does your website reflect your showroom?
I’m on dealer websites a lot, and some are great, but I’m often disappointed by the content of others. So…
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Target customers, but don’t insult them
Travel site Orbitz got into a bit of trouble with customers a few weeks ago when the Wall Street Journal…
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Beyond the open house
Often when I ask for tips for our PSB 123s, I receive far more than I could ever use. The…
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Users turning blind eye to Facebook ads
Reinforcing the statement that “social networks are meant to be social,” a recent Reuters/Ipsos online poll found that four out…
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Who is your customer experience manager?
Last month my family headed to Buffalo Wild Wings for my niece’s birthday. Shortly after we entered the restaurant, we…
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