Dealer Consultants
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She’s on her way from $550 to $800
Last month, I talked about an F&I manager with a year in the business that was stuck at a $400…
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Who are you training?
“Teach them how to fly.” — Dan Chesbro When I ask about sales training or dealership education programs during dealership…
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It’s time to give everyone in your dealership a big raise!
Yes I said it, but this time you won’t have to open your checkbook to give every employee that works…
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Are you being age-appropriate?
Age-appropriate Marketing? “All 50-year-old women want to look like they’re a hot 20-year-old,” stated a marketing friend once when I…
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Know when to be a friend
I could go on and on about the importance of making a friend in the business with every customer, but…
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Can you hit $800 a month by selling theft?
It’s easy to come up with reasons why you won’t make any more money than you did in 2014. It…
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Are you afraid or committed?
There are only two options regarding commitment, you’re either in or you’re out-Pat Riley Most of us have shared common…
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Protect your dealership’s assets through the balance sheet
“Hey, Forrest! I made $200,000 in net profit in 2014! That’s great right?” a long-term friend and colleague in the…
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Capitalizing on empowerment trend?
Ah, the E word: Empowerment is “new” again? Years ago at Harley, we talked about using imagery and messaging to…
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The Probe — Part 2
Once the salesperson has greeted the customer with a cheerful smile in a friendly mannerism, he or she is now…
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