Suzuki creates separate companies for Motorcycle/ATV, Marine in U.S.

Executing a comprehensive plan to build a strong foundation for the future, Suzuki Motor of America, Inc. has announced it will restructure its operations in the U.S.

This new direction will reorganize the Suzuki Motorcycle/ATV and Marine Divisions into two separate companies set to begin operations on April 1, 2021. This new organization is designed to give both new companies the best opportunity to optimize their success in their respective industries.

Suzuki Motor USA, LLC will be headquartered in Brea, California, Suzuki’s corporate home in the U.S. since 1981. Suzuki Marine USA, LLC will be based in Tampa.

Suzuki entered the U.S. in 1963 and was originally based in Santa Ana, California, before moving to its landmark, Pagoda-inspired building in Santa Fe Springs, California.

Satoshi Uchida will serve as Chairman and Masami Haga will serve as President of the new Motorcycle/ATV company.

Masahiro Yamamoto will serve as President of the new marine company.

“Both the Motorcycle/ATV and Marine Divisions are enjoying solid success in their respective businesses,” said Uchida. “As we proceed in reorganizing into two separate companies, we look forward to the Suzuki brand continuing to thrive in the United States.”

The primary goal of this reorganization is to strengthen each business. Key objectives are to achieve greater efficiencies, speed up decision-making, and position each company for increased sales and growth in the U.S.

Article on PowersportsBusiness.com

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