motorcycle
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Motorcycle
Aston Martin drops its first-ever road-legal motorcycle
In partnership with Brough Superior, the manufacturer dubbed the “Rolls-Royce of motorcycles," Aston Martin has released the AMB 002, the…
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Motorcycle
Voting for Triumph Scrambler custom build competition now open
Representing seven different countries, Triumph teams will showcase their custom-built Scramblers during the 2026 Triumph Originals global custom motorcycle challenge.
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Yamaha
Yamaha updates the WR450F, its ‘ultimate enduro machine’
Dubbed the “ultimate enduro machine,” Yamaha says its updated WR450F offers a light but powerful off-road package capable of both…
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Latest News
Canadian Harley dealer says retaliation tariffs will drive off customers
Robb Hertzog, owner of Prairie Harley-Davidson in Regina, Saskatchewan, Canada, says that the added tax could double the price of…
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Latest News
Bridgestone’s sport motorcycle tire selected as OE for Kawasaki Ninja
Bridgestone's Battlax Racing Street RS12 tire, its highest-level performance tire in its road-legal lineup, is now OE for the Kawasaki…
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Moto Guzzi
Moto Guzzi opens new manufacturing facility, museum as the OEM celebrates 105 years.
Italian motorcycle manufacturer Moto Guzzi is celebrating its 105th anniversary with the grand opening of a completely redeveloped factory and…
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Motorcycle
Motorcycle ride set to honor dealership employee killed in road rage shooting
‘Ride for Tyler’ motorcycle ride is planned to honor Vespa Marietta powersports dealership employee Tyler Sieber, who was killed in…
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Motorcycle
Harley-Davidson, AFT legend Mees offer fans unique race-day experience
American Flat Track fans can make the journey to the legendary Springfield Mile via Route 66 on Sept. 5 as…
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Dealers
Moto Canada urges targeted approach to U.S. trade retaliation
The association’s position comes as Canada prepares to impose new countertariffs following the breakdown of the latest Canada-U.S. trade talks.
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Motorcycle
Full Throttle National Rally picking up where Sturgis left off
On the heels of the Sturgis Motorcycle Rally, Full Throttle Saloon, America's largest biker bar, will be hosting Full Throttle…
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Latest News
Can-Am’s three-wheel lineup receives upgrades for 2027 model year
Can-Am elevates its 2027 three-wheel lineup with significant upgrades to its Ryker range, as well as refinements to its Spyder…
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Distributors/Aftermarket
Dunlop introduces all-new Geomax EN92 enduro tire
The Geomax EN92 replaces the Geomax EN91 and will be available in a range of front and rear sizes, including…
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Motorcycle
MSF’s Ochs set to retire after more than 50 years in rider education
The longtime MSF leader has helped shape motorcycle rider education and training used throughout the nation and by the U.S.…
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News
Custom motorcycle culture coming to AIMExpo 2027
AIMExpo has long celebrated custom builds, and The Builders Cup is designed to continue and highlight the industry’s leading builders.…
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Motorcycle
Motul, MotoAmerica expands its ADV Experience with a second round
A second ADV Experience has been added at this year’s MotoAmerica season-ending round at New Jersey Motorsports Park.
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Triumph
Triumph makes changes to senior leadership following CCO retirement
As part of the new leadership structure, Triumph announced it has appointed David George as chief sales officer and Nick…
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Motorcycle
A week of special events highlight AMA Amateur National Motocross Championship
At the Amateur Motocross National Championship, fans will have the opportunity to enjoy a week filled with activities, entertainment and…
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Latest News
Biketoberfest motorcycle rally returns to Daytona Beach for its 34th year
Biker events, scenic rides, racing, live music, and the industry’s top vendors will all be on hand at the 34th…
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Motorcycle
Pennsylvania opens new single-track, dual-sport trail system
The trail system will include 20 miles of new single-track riding trails across 725 acres in Schuylkill and Luzerne counties…
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Ducati
Ducati makes history with record-breaking 22nd WorldSBK Manufacturers’ title
The latest win strengthens Ducati's list of achievements in WorldSBK, adding another chapter to a winning history that's filled with…
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