motorcycle
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Kawasaki
Kawasaki releases its street lineup for ’27 model year
Kawasaki’s 2027 street motorcycle lineup returns this fall with models spanning sport, supersport, naked, retro, cruiser and touring categories.
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Ducati
Ducati continues the evolution of the Panigale V4
Leveraging seven generations of racing experience, Ducati has developed the 2027 Panigale V4 to make it even faster and more…
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Motorcycle
Norton Manx R makes U.S. debut at Barber Vintage Festival
Norton's 206-horsepower V4 superbike, the Manx R, is one of four models in its new-generation product line-up set to hit…
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Latest News
Indian appoints new director of North American sales and market development
In her new role, Angela Stewart will will lead commercial execution across North America, with a focus on market share…
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Honda
Honda brings back versatile NC750X and iconic Gold Wing for ’27 model year
The NC750X DCT blends practicality, comfort, and versatility for everyday adventures, while the Gold Wing continues its legacy as an…
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Motorcycle
Royal Enfield unveils new Bullet 650, the oldest bike in continuous production
The first Royal Enfield Bullet model dates to 1932, making it the longest continuously produced motorcycle model in the world.
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Motorcycle
Biketoberfest kicks off end-of-season celebration this week
Celebrating its 34th anniversary, Daytona Beach will transform into a riders’ haven, with outdoor concerts, races, demo rides, vendors and…
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Distributors/Aftermarket
6D Helmets appoints bicycle industry veteran as new director of sales
Matt Ford is an industry veteran with retail, sales, and leadership experience — along with deep connections across the bicycle…
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Dealers
Keeway America expands dealer support with DX1, Lightspeed integration
After U.S. distribution agreements with Benelli and Benda, Keeway America's parts pricing is now live on Lightspeed and DX1 software…
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Latest News
Spain beats out six other countries, wins Triumph’s global custom competition
Spain’s Tamarit Motorcycles, which custom-built a Scrambler 400 XC, was crowned the winner of Triumph Originals 2026, Triumph’s global custom…
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Motorcycle
AMA inducts Ducati racing legend Ferracci into Motorcycle Hall of Fame
Ducati is celebrating the induction of legendary racer and team owner Ferracci, whose Fast by Ferracci Ducati program helped establish…
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Motorcycle
The Piano Man puts vintage motorcycle collection up for auction
Legendary singer-songwriter Billy Joel is putting his 70-plus collection of vintage motorcycles up for auction in November at Gooding Christie's…
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Distributors/Aftermarket
OE vs. Aftermarket: Which side is winning?
Drawing on data from roughly 2,500 motorcycle dealerships, Lightspeed shows how much of the parts’ attachment revenue stays with the…
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Motorcycle
CFMOTO sees 30% increase in motorcycle sales for first half 2026
CFMOTO reported that it sold almost 200,000 motorcycles in the first half of 2026, with overseas sales accounting for around…
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Ducati
Racing legend Dylan Ferrandis announces retirement
The former 250 Supercross Champion and 450 Motocross Champion says he will retire following the 2026 season, his first with…
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Motorcycle
Aston Martin drops its first-ever road-legal motorcycle
In partnership with Brough Superior, the manufacturer dubbed the “Rolls-Royce of motorcycles," Aston Martin has released the AMB 002, the…
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Motorcycle
Voting for Triumph Scrambler custom build competition now open
Representing seven different countries, Triumph teams will showcase their custom-built Scramblers during the 2026 Triumph Originals global custom motorcycle challenge.
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Yamaha
Yamaha updates the WR450F, its ‘ultimate enduro machine’
Dubbed the “ultimate enduro machine,” Yamaha says its updated WR450F offers a light but powerful off-road package capable of both…
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Latest News
Canadian Harley dealer says retaliation tariffs will drive off customers
Robb Hertzog, owner of Prairie Harley-Davidson in Regina, Saskatchewan, Canada, says that the added tax could double the price of…
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Latest News
Bridgestone’s sport motorcycle tire selected as OE for Kawasaki Ninja
Bridgestone's Battlax Racing Street RS12 tire, its highest-level performance tire in its road-legal lineup, is now OE for the Kawasaki…
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