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Six-time Power 50 dealership sold; brings group’s store count to 11

Central Texas Powersports, a Powersports Business Power 50 dealership since the dealer awards program’s inception six years ago, has been sold by longtime owner Steve Littlefield. Littlefield and his wife, Teresa, retired after five decades in the industry.

The multi-line store located north of Austin in Georgetown, Texas, becomes the 11th store of the America’s Powersports dealership group, owned by Bill Coulter, Mark Tkach and Robert Dodson. APS of Georgetown LLC has taken over the dealership operations.

Powersports Listings Mergers & Acquisitions CEO Tom Macatee facilitated the transaction.

Steve Littlefield, owner of Central Texas Powersports, has retired after five decades in the industry. America’s Powersports bought the dealership earlier this month. Photo courtesy of Powersports Listings Mergers & Acquisitions

“I was really impressed with how smoothly the closing went with Tom Macatee and David Clay onsite at my dealership for the final reconciliations and signing,” Littlefield said. “I greatly appreciated their time and attention on my deal as with seven manufacturer lines, this transaction required a lot of time and energy to complete. I would recommend their services first and foremost for any owner considering retirement.”

Littlefield grew up in Wichita Falls, Texas, and started his career washing dishes at a local BBQ restaurant. He became interested in motorcycles and purchased his first bike, a 1966 Honda S90.

When he was not in school or washing dishes, he was hanging out at the local Honda dealership begging for a job. In 1966, when he was just 16 years old, he was finally given the opportunity to take an ICT (Industrial Cooperative Training) class through his high school at a local Honda dealership to learn about the motorcycle mechanic trade. After graduation, he worked for another small dealership in the area from 1968-1981 as a motorcycle technician.

In 1981, Littlefield opened his first motorcycle store, which offered parts and accessories along with service. The store continued to do business for 10 years. In 1990, he went back to the first dealership where he previously had worked and purchased 50 percent ownership in that dealership. His business partner just happened to be Eddie Hill, a champion racer for the NHRA and SDBA series. In 2004, Littlefield sold the 50 percent back to Hill and moved to Georgetown, Texas, in pursuit of a local Yamaha and Suzuki dealership, adding Kawasaki in early 2005.

Business boomed and he purchased land and built the current flagship Central Texas Powersports facility in 2008, allowing him to add BRP products. In 2009, he purchased the local Polaris dealership and in 2010, the local Honda dealership. Teresa has been involved in nearly all aspects of Steve’s business and Steve states that he would not be where he is today if it wasn’t for all of Teresa’s help. She is also the one to credit for all the delicious cookies and other treats visitors would find at the dealership.

Coulter, Tkach and Dodson have more than 70 years of combined experience in the industry. America’s Powersports adds Central Texas Powersports to the following lineup of dealerships:

  • Central Texas Harley-Davidson, Round Rock, Texas
  • Fort Thunder Harley-Davidson, Moore, Oklahoma
  • Power Keg Harley-Davidson, Mason, Ohio
  • Woods Fun Center, Austin, Texas
  • RideNow Forney, Forney, Texas
  • North County House of Motorcycles, Vista, California
  • BMW Motorcycles of Austin, Austin, Texas
  • Baton Rouge Harley-Davidson, Baton Rouge, Louisiana
  • Hammond Harley-Davidson, Hammond, Louisiana
  • Lone Star Indian, Garland, Texas

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