Only four years after the brand’s launch, more than 55,000 Ducati Scramblers have been sold worldwide, with the latest version set to arrive in dealerships in November.
The latest Ducati Scrambler makeover, the Scrambler Icon, provides a bike that is now even more contemporary, comfortable and safe, taking fun to new heights. Affordable and essential, the Ducati Scrambler is the perfect blend of tradition and innovativeness. The new Bosch Cornering ABS maximizes active safety during braking, adding an extra layer of untroubled freedom.
The Ducati Scrambler brand, launched in 2014, puts a modern-day slant on the ethos of the 1960s Scrambler.
Ever since its launch, the Ducati Scrambler has set a whole new standard by offering a fresh take on motorcycling. In 2015 it became the world's 10th best-selling bike over 500cc, an absolute first for the Bologna, Italy-based manufacturer.
The breadth of the brand is also evident in the four mono brand Scrambler Camp stores in Padua, Borgo Panigale, Barcelona and New York, and the two Scrambler Food factory restaurants opened in Bologna.
On the new Scrambler Icon, the aluminum of the new, beefier side panels matches the steel of the teardrop tank and the glass of the headlight flawlessly. A black-painted engine, brushed cylinder head fins and machine-finished rims give the Ducati Scrambler eye-catching panache.
The all-new headlight with LED DRL (Daytime Running Light) boosts bike visibility in traffic, even in daylight, as do the new auto-off LED indicators. More ergonomic switchgears make it easier for the rider to scroll the LCD instrument menu, which now includes fuel level info.
On the Ducati Scrambler Icon the high, wide handlebars, the new flat seat and renewed suspension set-up merge to ensure an outstandingly comfortable, relaxed riding position. Low weight, low center of gravity and slightly chunky tire treads ensure great handling and pure fun whatever the situation; thanks to the safety provided by Bosch Cornering ABS — all-new and exclusive for this category of vehicle — riding is now more carefree than ever. Riders will also appreciate the new softer-feel hydraulic clutch control, while the adjustable lever — like the one on the front brake — ensures the lever-handlebar gap can be adapted to individual needs.
Ducati Scrambler is a lifestyle brand. It draws its inspiration from multiple sources, including music, as a listen to Scrambler Web Radio (available 24/7 at scramblerducati.com) clearly shows. Thanks to the Ducati Multimedia System, riders of the new Scrambler can now listen to their favourite playlists, answer calls or chat with the passenger.
The Scrambler Icon is available in Atomic Tangerine with black frame and a black seat with grey trim or in classic ’62 Yellow with black frame and black seat with grey trim.