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Power 50 dealer to host BMW Motorrad Americas VP Peyton

The Transportation Revolution New Orleans, a five-time Powersports Business Power 50 dealership, will host the grand opening of its new BMW Motorcycles of New Orleans operations on July 14. It’s the first BMW motorcycle dealership in the heart of New Orleans since the 1980s and the only BMW motorcycle dealership between Baton Rouge, Louisiana, and Pensacola, Florida.

The grand opening, from 6 to 9 p.m., will feature Michael Peyton, vice president of BMW Motorrad Americas, along with specialty cocktails from Seven Three Distilling Co. Attendees will also have the opportunity to view the all-new, limited-production BMW HP4 RACE motorcycle, which will roll into town specifically for the grand opening.

Operating out of The Transportation Revolution New Orleans (TTRNO), located at 901 Julia Street in New Orleans’ Central Business District, TTRNO’s 6,000-square-foot showroom has been remodeled to accommodate the BMW brand presence, enhance the customer experience, increase programming, and serve as a community space for motorcycle and scooter enthusiasts throughout the Gulf South.

A local, family-owned business, TTRNO owners Gayle and Stephen Materne and their sons, Zachary and Maxwell, will offer a complete line of new and pre-owned BMW motorcycles, parts, accessories, apparel and service capabilities.

Check out the cover story on TTRNO in the latest edition of Powersports Business here.

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