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Arizona dealership opens new space

On Any Moto, a Tucson, Arizona-based dealership that sells a mostly Italian brands, recently opened a brand new space that triples the size of their footprint.

The new 10,000 square foot dealership, located at 2535 N Jackrabbit Ave, is just over a half-mile away from the previous location. But in terms of technology and design, one could call it worlds apart.

“We went after uniqueness, style and we’re definitely state of the art — we have a lot of technology in the building,” said executive vice president and general manager Michael Battaglia.

The most compelling feature of the new space is at its entrance, where a massive awning — a replica of a Ducati Trellis motorcycle frame that’s 40-feet in diameter — greets customers. Once inside, a pair of 85” screens and four auxiliary 65” screens anchor the 6,000 sq. ft. show room and draw the attention of customers. From displaying promotional content to Moto GP races, the TVs open up a number of possibilities for different events On Any Moto can host.

The dealership’s entrance features an awning made to resemble Ducati’s Trellis motorcycle frame. 

According to Battaglia, the space upgrade was a long time coming for the dealership, which was primarily a service shop until 2015 when it began to assemble its current lineup of brands that includes Piaggio, Moto Guzzi, Aprilla, Ducati, Vespa, Beta, MV Agusta and California-based Zero Motorcycles.

At approximately 6,000 sq. ft., the new space has a show room twice the size of what there was before, allowing On Any Moto to better display its numerous brands.

“Obviously the building was purpose built, it was already existent but the improvements inside were purpose built to really show off and represent the brands we have,” Batagglia said.

Among other innovations was in the service department. The move gives the dealership three times the space, and twice as many bays (three to six). In addition, each technician will have a toolbox, cabinet and workstation to improve efficiency.

The dealership is all but entirely moved into the space, and had a soft opening in March. The Grand Opening event will happen this Saturday from 9 a.m. to 4 p.m., where demo rides, prizes and giveaways will be offered. In addition, a food truck will be present, along with a handful of vendors.

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