BMW of Denver relocates, doubles its size

BMW of Denver is on a high since moving its motorcycle retail operations from a 10,000-square-foot facility in Aurora, Colo. to a brand new 20,000-square-foot building in Centennial. Now located at 10350 E. Easter Avenue, BMW of Denver offers a complete line of new and pre-owned BMW motorcycles, parts, accessories, and apparel.

“Under the leadership of dealer principal Susan Dukes and general manager Bill McConnell, sales at Colorado’s oldest and only exclusive BMW motorcycle retailer have increased more than 40 percent in the past three years, necessitating its relocation to a larger, state-of-the-art facility to serve its growing number of customers,” commented Michael Peyton, vice president, BMW Motorrad North America. “We’re confident that BMW of Denver will continue to thrive in its new location in the heart of GS country.”


“Our success is fueled by a dedicated team of professionals, who have built strong customer relationships, as well as the BMW factory, which consistently delivers products that riders expect and deserve,” observed McConnell, who spent over 30 years in the automotive industry prior to joining BMW of Denver in 2013. A passionate motorcycle tourer, he has logged more than 100,000 miles on his bike, traveling throughout the United States and Canada.

With more than 40 years of experience serving riders in the Denver metro area, BMW of Denver now has a 5,000-square-foot showroom, featuring every model BMW Motorrad USA has to offer, along with an 800-square-foot customer lounge, equipped with a computer station for mapping out trips and charging ports to help riders stay connected. There are multiple factory-trained, BMW-certified technicians ready to service all makes of motorcycles, 12 service bays, and even a shower to help weary riders refresh after a day on the road or dirt.


“We are committed to maintaining our ranking as the #1 dealer for volume and customer satisfaction in Colorado,” adds McConnell. “It may be cool in the Rockies, but the atmosphere at BMW of Denver is always warm and friendly.”

BMW of Denver is hosting a grand re-opening on Friday-Saturday, March 24-25 from 9 a.m. until 2 p.m. The event – coinciding with the launch of BMW Motorrad’s National Spring Season Start Campaign – will feature BMW’s demo truck, which will offer a wide variety models to test ride.

For more information about BMW of Denver and the grand re-opening celebration, visit: or call 303/755-6400. Showroom hours are Tuesday through Friday, 9 a.m. – 6 p.m. and Saturdays 9 a.m. – 5 p.m.

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