Sturgis Harley-Davidson
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Dealers
Sonic sets second straight sales record at Sturgis
The record-setting event saw Sonic sell 1,135 motorcycles, which included 511 new Harley-Davidson bikes, at the 86th Sturgis Motorcycle Rally.
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Dealers
Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
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Features
Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
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Dealers
Sonic Powersports tops 1,100 bike sales at Sturgis
Across its five dealerships in the Black Hills, including flagship locations Black Hills Harley-Davidson and the newly opened Sturgis Harley-Davidson,…
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