Sonic Automotive
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Dealers
Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
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Features
Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
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Dealers
Sonic expands footprint with five Harley dealership acquisitions
Sonic Automotive is accelerating its push into powersports retail, announcing the acquisition of five Harley-Davidson dealerships across key U.S. markets…
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Dealers
Sonic Powersports tops 1,100 bike sales at Sturgis
Across its five dealerships in the Black Hills, including flagship locations Black Hills Harley-Davidson and the newly opened Sturgis Harley-Davidson,…
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Motorcycle
Sonic Automotive announces first motorcycle sale at the new Sturgis Harley dealership
Sturgis Harley-Davidson also announced its inaugural Founders Club in celebration of its grand opening and to welcome in the 85th…
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