New-unit sales
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Dealers
Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
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Dealers
Why the pre-owned market is leading the pack in 2025
With new-unit sales declining across key segments, pre-owned powersports vehicles are picking up steam and are becoming this year's most…
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