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Q1 motorcycle sales increase double-digits in all segments: MIC

New model motorcycle sales among leading brands increased more than 37.2% in Q1 of 2021, according to the latest Motorcycle Industry Council (MIC) Retail Sales Report. The Q1 sales compared to the same period last year were up by double-digits in every segments in the report, including on-highway, off-highway, dual-purpose and scooter.

“This is the fourth straight quarter of strong sales numbers, indicating continued and growing interest in riding among new and returning riders,” said Erik Pritchard, MIC president and CEO, in the announcement. “Combine the new motorcycle sales performance with the pace of tire sales and we know that more riders are putting on more miles. We hope that indicates that riding is becoming a larger part of consumers’ lives.”

The recent edition of Powersports Business detailed powersports sales across all segments of the dealerships surveyed, which saw saimilariliy strong increases.

The MIC Retail Sales Reporting System gathers new motorcycle and scooter retail sales data from 14 leading manufacturers and distributors in the U.S., providing a strong indicator of total sales trends.

Year-to-date sales of dual-purpose motorcycles were up the most, by 47%, followed by off-highway sales at 45.4%, then Scooter sales by 34.6% and on-highway motorcycle sales at 31.4%.

“May is Motorcycle Safety Awareness Month and we’re also glad to see continued strong interest in hands-on rider training,” Pritchard said in the announcement. “The Motorcycle Safety Foundation Basic RiderCourse and the MSF DirtBike School are great places to start if you are new to motorcycling. The DirtBike School is open to students age six and up. For more experienced riders, advanced courses are available. We encourage riders to continue with training and education whenever possible.”

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