According to a recent announcement, LIQUI MOLY is growing fast. The oil and additive specialist increased its sales in March by 19% compared to the previous year.
“A year ago, when the Covid-19 pandemic spread and uncertainty gripped the economy, LIQUI MOLY decided to really step on the gas. The company quickly doubled its marketing expenditure to counter the falling demand. “In this way, we made our own economy to a certain extent,” said managing director Ernst Prost in the announcement. “This was all the more successful as many competitors cut their budgets and reduced their service at the same time. It enabled us to maneuver into a very good starting position for the global economy, which is now picking up again.”
According to the announcement, sales for the first three months are at the same level as the entire previous year.
“With our solid start in the first quarter, we have tail wind and the opportunity to make 2021 LIQUI MOLY’s most successful year, despite any difficulties the pandemic may still offer us,” said Prost.