Indian partners with International Female Ride Day to “just ride!”

Indian has announced it will once again join forces with International Female Ride Day (IFRD), a globally synchronized ride day celebrating women riders and their passion for riding. The 15th-annual event returns to the first Saturday, May 1, on six continents in over 120 countries. This year’s theme, #FocusFemaleForward, emphasizes the goals of IFRD, including encouraging new women to ride while shining a light on the diverse participation of women already riding motorcycles.

Powersports Business has previously reported on other companies and dealerships taking part in IFRD as well.

Since its inception, IFRD has put a spotlight on women riders and the female powersports arena. Over the last decade, female ridership has increased significantly, and the momentum generated on this one day, is needed to continue advancing the future of motorcycling and powersports for women.

“It’s exciting to have the support of Indian Motorcycle, and team up to encourage even more women to join the movement,” said Vicki Gray, IFRD founder. “This year, women around the world will be active, riding in celebration, unity and support of the female riding community more than ever before. No matter the vehicle, riding continues to be an exhilarating, liberating and a fulfilling activity for women of all skill levels. The female riding community continues to expand every year, and this is our day to celebrate.”

“Every day, scores of women put on their helmet and point their ride towards an open road, mountain or trail,” said Pam Kermisch, chief customer engagement and growth officer. “IFRD is about taking a moment to celebrate how incredible that sisterhood is while encouraging female riders to bring along other women in their lives to share in the riding experience. We believe in uplifting the voices of our female riders across the powersports industry. Helping female ridership flourish and creating a sense of community is important for women, as well as the powersports community.”

Women around the world can celebrate the day by simply getting outside to ride their motorcycle or powersports vehicle, no matter the distance or whether riding solo or with friends and family. Riders can also take part in the digital celebration by sharing photos of their rides on social media using the hashtags #IFRD2021, #FocusFemaleForward and #InternationalFemaleRideDay.

In addition, Indian dealers throughout the country will celebrate IFRD with their local riding community. All dealers will be offering free Indian Motorcycle-IFRD co-branded neck gaiters, while many dealers around the country are coordinating group rides on May 1.

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