Iowa dealership to move to larger location

DR. PowerSports, a Waterloo, Iowa-based dealership has announced it will move to a larger location just south of Cedar Falls, in the former Leer's Cycle Center building. 

Plans remain for DR. PowerSports to open in summer 2017, while construction has been delayed due to weather. Owner Chad Deutsch commented in an interview with Cedar Valley Business Monthly that "it'll be open sometime in the summer."

Deutsch said the new location will serve as a destination dealership, with interactive displays and multiple lines of powersports equipment — motorcycles, watercraft, snowmobiles, ORVs and accessories:  “We’ll be getting out in an area where everyone drives by it at some point, in and outside the Cedar Valley. We’ve done well in the business, but we’ve really under-achieved. We have an opportunity to do something in a primary location. That’s why we’re super excited to be where we can be so visible.”

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