Service Providers
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Social Media 101: Google+
Why should your dealership invest time, energy and resources into Google+? First and foremost, it’s operated by Google, the largest…
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Who manages innovation?
We are living in the innovation age, a time when a single new idea can render an entire industry obsolete.…
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How the web influences your in-store shoppers
The interactions that you and your sales team have with shoppers have likely changed dramatically over the last decade. Shoppers…
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The 3-layer cake of your team
The late comedian George Burns had a great comeback when asked for advice on acting. He’d say, “It’s simple: if…
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Waste in the powersports industry — Part 1
Lean is the new black in powersports. Lean principles are a science unto themselves, so this column is a broader…
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Responsive website design: Are you ready to respond?
The mantra that mobile is the future has been around for a few years and your dealership should embrace it…
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Add more customer touches with automation
Are you using all the features of your Customer Relationship Management (CRM) or Lead Management (LMS) software? The major limitation…
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Love it or leave it
“When I was a boy of 14, my father was so ignorant I could hardly stand to have the old…
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How lifted golf cars are disrupting the ATV market
Everyone knows that UTVs and side-by-sides have converted many buyers that would’ve purchased ATVs ten years ago, but there is…
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Social media 101: Posting jobs & joining groups on LinkedIn
Our last two blog posts have focused on LinkedIn profiles and company pages. The final post in the three-part series…
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