News
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UTV odometer rollback causes sales headache
Since the vehicles are not licensed for on-road use, ATV/UTV consumers are not protected or governed by the same laws…
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Historic exhaust company up for sale
News release After a lifetime of motorcycle riding and almost 3 decades of leading Samson Exhaust, the legendary “Godfather of Pipes”,…
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Tucker Rocky president Courtney stepping down
By Dave McMahon Editor-in-Chief Dan Courtney will be stepping aside as president of Tucker Rocky/Biker’s Choice at the end of…
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Ski-Doo reveals 2017 model teaser photo
With a promise to share more information on February 22, BRP released a single image of Ski-Doo’s 2017 lineup. Ski-Doo’s…
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Parts Unlimited releases 2016 catalog
News release Kick the riding season into top gear with the 2016 Parts Unlimited Street Catalog. We have strengthened the…
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YXZ1000R, Wolverine SE models revealed for 2016
News release Yamaha Motor Corp., USA, is introducing two new Special Edition (SE) models to its growing line of side-by-side…
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OEM sees ATVs, motocross, enduro, standard bike sales rise in January
News release Suzuki Motor of America, Inc. dealers started the new year with strong retail results in many of the…
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Yamaha reveals balance of 2016 motorcycle lineup
Yamaha Motor Corporation, U.S.A., today announced that the TMAX and redesigned Zuma 125 scooters, as well as the YZF-R3 sport…
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To train, or not to train, that is the question
The title of this month’s blog is an obvious play on the famous opening line of William Shakespeare’s play “Hamlet,”…
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CFMOTO selects Northpoint Commercial Finance for floor planning
Alpharetta, Ga.-based Northpoint Commercial Finance (Northpoint) announced that CFMOTO has selected Northpoint as the exclusive provider of floorplan financing for…
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Slingshot unveils 2016 spring lineup
Polaris Slingshot is broadening its color palette with the introduction of its new 2016 spring lineup, including a new Limited…
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Mobile showroom launches 2016 tour
“Rocky the Rig,” Tucker Rocky/Biker’s Choice’s mobile showroom, is on the road, complete with a new look. Promoting the company’s…
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Arctic Cat issues snowmobile recall
Arctic Cat is recalling 1,600 snowmobiles due to possible brake failure. The brakes can fail, posing a risk of injury…
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Aftermarket company releases 2016 catalog
News release Twin Power rides again. After a 34-year absence, Twin Power is pleased to introduce their new catalog, featuring…
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Yamaha Motor makes U.S. tech investment
Yamaha Motor Co., Ltd. announced that it has made an investment of $2 million into Silicon Valley startup company Veniam.…
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2016 Powersports Business Nifty 50 winners
For the 17th consecutive year, Powersports Business has selected 50 aftermarket products and services that we believe will help boost dealership profits…
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4 UTVs, ATV stolen from dealership; reward offered
Seminole Power Sports in Sanford, Fla., is offering a $25,000 reward to anyone who can provide information that leads to…
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U.K.: GSX-S1000 Yoshimura Special Editions unveiled
Suzuki has announced new special editions for its GSX-S1000/A and GSX-S1000FA models, which will come with a host of Yoshimura…
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Obama’s monument designations penalize off-road enthusiasts
News release President Barack Obama’s designation of three new national monuments in California on Friday penalizes off-highway-vehicle enthusiasts by…
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EVS rider Murray takes on Ocotillo (video)
Freestyle motocross rider Anthony Murray pushes the limits in Ocotillo Wells, one of California’s state parks. Watch “Free to Ride”…
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