OEM sees ATVs, motocross, enduro, standard bike sales rise in January
News release
Suzuki Motor of America, Inc. dealers started the new year with strong retail results in many of the product segments that made 2015 such a success. Dealers increased sales of Suzuki KingQuad ATVs, motocross and enduro bikes, and standard-class motorcycles throughout the month by 22 percent compared to the same month last year.
Following the strong closing of 2015, Suzuki dealers were able to maintain January 2016 retail sales equal to the rate set in January 2015, and they are positioned with a range of inventory to attract buyers as winter turns to spring.
Exciting new motorcycles such as the Suzuki GSX-S750 and GSX-S1000 are drawing buyers into Suzuki dealerships, and those buyers are leaving as owners and riders of these critically acclaimed standard-segment streetbikes. Suzuki’s standard-class sales were up 80 percent compared to January 2015. The strength of new models, the reputation of existing models, and the anticipation of new arrivals in this class will keep Suzuki dealers busy.
“Coming off a very successful 2015, we are working to help Suzuki dealers continue that sales activity through 2016,” said Rod Lopusnak, Director, Operations Head, Motorcycle/ATV Sales Operations for Suzuki Motor of America (SMAI). “We remain focused on supporting Suzuki dealers the best we can, and that includes an attractive mix of motorcycles, scooters and ATVs, plus enticing financing offers, and the communication needed to attract customers.”
Interest in Suzuki’s line of motocross and enduro bikes is growing, with sales of the RM-Z450 up more than 15 percent. The youth-focused DR-Z70 and RM85 competition bike were highly popular in January, proving both are much more than Christmas present purchases.
Sales of signature Suzuki brands such as the KingQuad ATVs prove customers know that “Nothing is Built Like a KingQuad.” The versatile KingQuad 500 line of ATVs is in strong demand, with monthly sales for January increasing by more than 35 percent compared to the same month last year.
Suzuki dealers are taking advantage of the new #MySuzuki Sales Event as an additional method to attract shoppers through the winter months. With its options of zero-percent financing or cash back to customers, this sales promotion is one of the industry’s strongest, proving Suzuki is working to ease the purchase process. Shoppers are also taking strong interest in the #MySuzuki RM Bonus offers, including the option of free Yoshimura exhaust with purchase of an RM-Z, or free Pro Circuit exhaust with purchase of an RM85 two-stroke.
“As we’ve connected personally with Suzuki owners at events and through our vast social media followings, we know that there is a lot of pride of Suzuki ownership,” said Steve Bortolamedi, SMAI Communications Manager. “So we created the #MySuzuki sales event to share that, and to help buyers begin their own lifestyle stories as Suzuki owners.”
Suzuki’s events team will continue its road show, taking all the latest Suzuki motorcycles, scooters and ATVs to the powersports-friendly cities of Chicago and Phoenix in February. Extra staff will be on hand in Phoenix to handle demo rides for licensed streetbike riders. And with Suzuki TV ads running during broadcasts of the Monster Energy Supercross races, curious shoppers will continue to visit Suzuki dealers all month.
