Features
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Burnett ready to build on successful Year 1
Yamaha Watercraft Group president saw WaveRunner record sales Dean Burnett once wrenched on boats in the service department of his…
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Hurst joins Curtis Industries as manager
Curtis Industries, a manufacturer of cab enclosures, attachments and accessories for compact vehicles, has appointed Deven Hurst to the newly…
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Can-Am adds mid-range Defender to lineup
BRP has expanded its line of Can-Am Defender utility-recreational off-road vehicles with the launch of the new Defender HD5 side-by-side…
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Mustang develops seat for Indian Roadmaster
Mustang’s newest seat offers significant improvements over the stock seat on Indian’s luxury touring Roadmaster model. Stay warm but look…
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Q3 gives dealerships a tough time
Majority of those surveyed were below plan The third quarter of 2016 found dealers working harder than before to maintain…
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Monster Moto targets Generation Z, powersports dealers
New Louisiana facility assembles mini bikes, go-karts for kids While a lot of marketing efforts as of late have been…
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DragonFire teams up with Can-Am Defender
From side runners and bumpers to Exo-Frame protection, DragonFire has the Defender covered in a partnership kicking off with Can-Am…
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Arctic Cat offers free Canadian trail pass
Arctic Cat introduces the “Ride Free This Winter Event” free trail pass (direct to consumer rebate) for this coming riding…
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Businesswoman outshines competition
PG&A store owner wins inaugural eBay SHINE award When Tanya Crew began selling motorcycle parts on eBay to help for…
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Schmier inducted into International Snowmobile Hall of Fame
Ski-Doo dealer Jerry Schmier of Yellowstone Adventures was recognized for more than 50 years of supporting and promoting snowmobiling with…
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High Lifter celebrates 20th anniversary
High Lifter Products Inc., the leader in custom aftermarket ATV/UTV accessories, celebrated its 20th year in business on Saturday, Oct.…
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Iowa dealer turns up the heat on sales
R/J Performance sells Green Mountain grills What began as a way to drive customer traffic has grown into steady business…
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Aegis Powersports partners with charity
Aegis Powersports announced that it has incorporated the Colorado-based Motorcycle Relief Project (MRP) into its new fall off-road promotion. With…
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Rider tested, adventure approved
Wolfman Luggage corners the adventure market For almost 25 years, Wolfman Luggage has provided high-quality adventure luggage to riders around…
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Dominion Registries provides threat monitoring and alert system for top-level domains
Dominion Registries, a division of Dominion Enterprises, has announced its selection of global expert in cyber security and risk mitigation,…
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Parts/Drag launches product training tours for 2017
LeMans Corp. kicked off its 2017 season in grand style once again in Madison, Wisconsin, at its annual National Vendor…
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Heartland USA gets new owner
Jim Grove, founder and owner of Heartland USA, has sold the aftermarket accessories business to Lonny Spiva, previously the company’s…
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Danny Gray launches ‘Design Your Own’ seat program
Danny Gray has introduced a new “Design Your Own” custom seat program. Danny Gray seats are handmade, with old world…
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Sea-Doo tricks out the Spark
Spark Trixx joins new models in ’17 lineup When the Spark Trixx was unveiled with the 2017 Sea-Doo lineup at…
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Lead tracking tool launched by Dealership Performance 360 CRM
Dealership Performance 360 CRM, the fastest growing CRM for top performing powersports, RV and marine dealerships, announced the release of…
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