Lead tracking tool launched by Dealership Performance 360 CRM

Dealership Performance 360 CRM, the fastest growing CRM for top performing powersports, RV and marine dealerships, announced the release of a proprietary new tool that tracks how quickly sales staff respond to leads: the Proactive Performance Report.

The Proactive Performance Report tracks the speed with which each salesperson responds to each lead and then compares response times between individuals, teams and even separate stores. The report can be viewed in real time, or automated daily, weekly, or monthly reports can be emailed. “The ability to look at to-the-minute stats on lead response time, drilled down to a per-person basis ensures leads are being worked efficiently,” said Daniel Arriaga, COO of the Freedom Powersports dealership group.

Arriaga says the new tool has given his managers the enhanced ability “to coach the sales force on areas where they have opportunities to better serve customers.” This customer-first attitude has earned the 4-year-old dealership group recognition as a Powersports Business Power 50 dealer from 2013-15 and numerous local and national awards.