Columns
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Make two very important decisions this riding season
In your mind, picture your consumer. Not just the guy who plunders your coffee machine and stalks your clearance counter,…
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How prepared are you for a Suzuki-like letter?
American Suzuki Motor Corp.’s Chapter 11 filing brought with it a restructuring of the company’s U.S. dealer network, which you…
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Discounting rears its ugly head more than you think
A Gold Wing rider, a HOG club member and your brother-in-law walk up to the parts counter. And the parts…
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Modify this long-held industry practice online
Sometimes, reality is funny enough. No reason to make something up or look around to find the hidden gem; it’s…
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Trade show landscape about to get interesting
The chatter first started in the lobby of the Orlando Hilton, where many aftermarket company and OEM types were gathering…
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Five tips to dealership goal-setting success in 2013
Goal setting should be an important part of your dealership plan for 2013. Unless you set goals and share them…
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Indy an ideal time to assess parts ticket averages
So, you’re going to Indy. And you’re thinkin’ parties, and goodies, and shiny things, and girls who walk around wearin’…
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A simple fix to a complex situation
Rounded wheels. Sliced bread. Peanut butter. Electronic lead management. Yeah, OK, the last one there isn’t exactly hailed as a…
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Smoke and mirrors are no longer the magic potion
It’s no secret that the motorcycle industry is far behind automobiles, even though I hope some pieces of the auto…
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Nifty 50 winners show aftermarket innovation
It’s always a blast to sort through the growing number of applications each year for our Nifty 50 contest. The…
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