Blogs
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Prepare for customers as the holidays approach
You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and…
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Empower your staff, but verify their work
As staffs and companies continue to constrict, it is important that we create an environment that our employees can excel…
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The building blocks of empowerment
Just because that new counter kid knows a computer and rides a dirt bike doesn’t mean he knows what to…
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What you should be doing over the next three months
If you’re a powersports dealer, you should already be preparing for the holiday season.
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Are you prepared to serve all customers?
Recently, while preparing for an upcoming side-by-side ride, I was on the hunt for off-road gear. As a novice, I…
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Thanks for another great ProfitX!
Now that I’m back in the office and a week removed from Profit Xcelerator, I have been reflecting on the…
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Build pre-show buzz
Powersports show season is right around the corner, and winter will be here before you know it. What plans are…
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A success story: How one dealership did it
Here comes fall. Things slow down, and reassessments start – the “What ifs.” What if you did this or didn’t…
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Ready? It’s the markdown season again!
For many of powersports retailers, now is the time to start marking down unsold spring/summer 2011 apparel and accessory products.…
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The new economy ‘win’
Recently I have found myself in more than a few discussions with friends and colleagues where I have mentioned that…
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Are you hosting the wrong kind of event?
Events have always been a form of marketing for most dealerships, but they’ve become more prevalent in the past few…
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In-store brand marketing is a tactile form of media
Basically, merchandising is marketing (in other words, in-store marketing), and your store is a form of tactile media. Put the…
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It pays not to be lax in your F&I services
What is it that customers like about department stores like Wal-Mart and Target? What drives consumers there week after week?…
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How much can you learn in just a few days?
Close your eyes for a minute and imagine how great it would be if you could increase profits in every…
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Are you ready to sell electric vehicles?
As a new vehicle segment enters the market, a new customer is following. Electric vehicles, including motorcycles, side-by-sides and city…
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Are you responding to your customers?
I was utterly shocked when I recently received an automated email response from a dealer’s information email address that said…
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Dealer education leads to increased profits
Sometimes it seems there is an odd juxtaposition in our industry.
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Are you a leader or a manager?
Leader or manager: do you know which one you are? Chances are good that whether or not you realize it,…
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New motorcyclist joins the ranks
I have earned my motorcycle license! It’s exciting to say that, especially since I just received it last night.
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The top ridiculous merchandising rules dealers think are law
There are always some of the most ridiculous rules applied to the stores’ visual merchandising planning – and consistently too.…
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