Blog Spotlight
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Financial reporting update: Balance sheet of broken dreams
Now that you have either filed and paid your taxes on time or filed an extension with the IRS its…
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Overcoming objections
Just as important to listening to the customer when asking qualifying questions, we need to listen to our customers at…
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It is April. Welcome to the show!
Everyone wants their chance to go to the show. Football players want to play in the Super Bowl. Hockey players…
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What is Job 1 for your service department?
Although Ford has dropped its famous advertising campaign “Quality is Job 1,” according to Ford management statements, the OEM remains…
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Leveraging your lending options
In March, the Federal Reserve made good on its promise to raise interest rates. While the increase was a meager…
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How are you managing your reputation across the mobile ecosystem?
Over the many months of writing this blog I’ve shared a long list of terms related to marketing. More directly,…
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Dominate the SERP with SEO & SEM
In my March blog post, I discussed the importance of ongoing SEO to earn a top spot in the organic…
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Facebook: You have to pay to play
The sad truth is that social organic reach is pretty much dead. Facebook algorithms don’t favor brands anymore. Half of…
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How long are your customers waiting on the phone?
Recently I called a dealership, looking for a specific employee. The phone was answered promptly. I asked for the person…
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The golden opportunity
The point of a new unit sale is the golden opportunity for the sale of accessories and add-ons. This is…
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