NightRider names new president, strengthens dealer support
Aftermarket helmet light manufacturer NiteRider has named Drew Engelmann as president, expanding his leadership role as the technical lighting company strengthens support for its dealers and distributors and pursues growth across cycling, powersports, and outdoor recreation.
Engelmann, who joined NiteRider in early 2026 as vice president of sales and marketing, will work alongside founder and CEO Tom Carroll. Together, they will work to connect the company’s commercial strategy with product planning, operations, and customer service.
Engelmann’s experience includes developing dealer programs, strengthening distributor communication, clarifying sales responsibilities, and bringing greater structure to revenue planning and marketing execution. He previously held sales and marketing leadership roles with Yamaha and Intense Cycles.
“Drew has brought a clear sense of purpose and a willingness to take ownership of the work needed to move NiteRider forward,” says Carroll. “He understands our products, respects the relationships that built this brand, and sees where we can improve. His appointment gives us the leadership to connect those opportunities across the business while continuing to invest in the products and partnerships that matter to our customers.”
Under Engelmann’s leadership, NiteRider’s omnichannel direction will focus on connecting specialty retail, distribution, the company’s website, and authorized online sales around a consistent product and brand experience.
“Our dealers and distributors are essential to how riders discover NiteRider, choose the right products, and get support throughout ownership,” adds Engelmann.
