Polaris named top 10 most valuable brand in Minnesota

A total of 16 brands from Minnesota adding up to $109.9 billion in value are featured in one of the most comprehensive studies of the brand landscape in the U.S. market.

Polaris Industries, which ranks in the top 300 brands nationally, made the top 10 list of Minnesota brands in a recent study conducted by Brand Finance, a global brand valuation consultancy.

Minnesota ranks seventh in the nation according to brand value, and Polaris holds the No. 9 position among Minnesota’s top 10.