Attendance increase reported at International Motorcycle Shows

Approximately halfway through their season, the International Motorcycle Shows are reporting increased attendance with many of their historically well-attended shows still to come.

Through the first six events, the 13-stop IMS has seen an attendance increase of 5 percent, with more than 220,000 people having walked the floor in Phoenix, Houston, Seattle, Fort Worth, Texas, and Long Beach, Calif., IMS Director Jeff D’Entremont told Powersports Business.

The attendance increase is especially good news as the IMS moved one of their early venues this year. The Dallas show was relocated to nearby Fort Worth and was held on a different date as last year’s event conflicted with a NASCAR race, which was held at nearby Texas Motor Speedway.

Even with the time and location changes, show organizers reported a 12 percent increase in attendance for the Fort Worth event.

For more on IMS, see the Jan. 22 edition of Powersports Business.

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