ROKON Taps Filias to Reinvigorate Brand
ROKON International, Rochester, N.H., has hired Filias Advertising, York, Maine, to reinvigorate the 40-year-old ROKON brand through advertising, market positioning and creative.
“Greg Filias brings a lot of experience to the table in marketing strategy and his award winning creative talents, “ said ROKON President Thomas Blais. “Working with Greg, ROKON will review how it goes to market and it’s messaging to our customers. We will be developing with an entirely new campaign that will focus on creating awareness with a new generation of outdoorsmen and women as well as paying tribute to our long time loyal customers.”
Rolling on over-sized low-pressure tires, ROKON’s Trail Breaker, Ranger, and Scout all-terrain vehicles feature a patented two-wheel drive system with full front and rear wheel drive.
Laura Burgess, LLC, Portsmouth, N.H., will be responsible for ROKON’s public relations efforts.
