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EICMA 2018: Most beautiful bike selected

With the new Brutale 1000 Serie Oro, MV Agusta recently won the prestigious title of “Most beautiful motorcycle of the show” at EICMA 2018. The competition, organized by the largest Italian monthly motorcycle magazine, Motociclismo, saw the MV Agusta Brutale 1000 Serie Oro firmly in command throughout the week of the fair: the new four-cylinder from Schiranna has totaled 35% of the preferences expressed by over 16,000 voters. The Ducati Hypermotard SP followed, receiving 19% of the votes, and in third place was the Aprilia RSV4 1100 Factory with 9%. The latest new-born MV Agusta is an unprecedented work of art, enthralling the audience of the two-wheeled exhibition.

The award ceremony took place on the final day of EICMA 2018 last week at the Motociclismo stand, in the presence of Giovanni Castiglioni, president of MV Agusta, Design Director Adrian Morton, Andrea dell’Orto, president of EICMA and Piero Bacchetti of Edisport Editoriale.

Upon its first appearance, the Brutale 1000 Serie Oro instantly became a desirable motorcycle for riders worldwide. With this model, MV Agusta has revolutionized a market segment, re-interpreting technical and stylistic concepts synonymous with MV Agusta and at the same time defining new aesthetic and performance parameters. With 212 hp of peak power and a top speed of over 300 km/h, MV Agusta has brought the concept of hyper-naked to its extreme limit, making it a benchmark within the category.

Giovanni Castiglioni commented on the conquest of the title of “Most beautiful motorcycle of the show”: “For us it is another great recognition and further confirmation of how much energy and resource MV Agusta is dedicating to the constant development of new products. Having won for
the fifth time, this important competition is a great satisfaction both for me and my business partner Timur Sardarov. We want to dedicate this victory to all our fantastic employees who demonstrate every day an incredible passion for their work.”

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