Kawasaki Motors Corp., U.S.A. (KMC) announced the promotion of Chris Brull to vice president of marketing effective April 1.
Brull has spent 25 years delivering innovative marketing solutions on both the agency (DMB&B, Foote, Cone & Belding) and client side. His career at Kawasaki began in 2004 as the national marketing manager, before taking the helm as director of marketing in 2009.
During his tenure, Brull engineered a strategic transformation of KMC’s marketing direction to focus on consumer-centric marketing. This direction includes an emphasis on innovation, leading KMC to establish many industry-firsts, including unique experiential events and digital marketing tools. Under Brull, Kawasaki became the first Japanese powersports OEM to launch mobile-based communications. More prominently, KMC was the first to stage a new product launch simultaneously broadcast around the world from Times Square in New York City.
Brull has also secured alliances with high-profile partner brands such as Monster Energy, Professional Bull Riders Association, Realtree and Lucas Oil.
Brull’s promotion follows the announcement that Mr. Shinichiro “Yoko” Yokoyama will return to Kawasaki Heavy Industries, Ltd. (KHI) in Japan. Responsibility for Professional Racing and Team Green activities, previously part of the Product Advancement & Racing (PA&R) department, will now be under Brull’s direction as part of KMC’s Marketing Communications Department.