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Go AZ Motorcycles earns North American honors from PSB

Go AZ Motorcycles, a multi-line dealership owned by Go Daddy founder Bob Parsons in Scottsdale, Ariz., has been named the No. 1 dealership in North America for 2013 by the industry’s leading business publication, Powersports Business.

Go AZ Motorcycles general manager Gina Marra accepted the award during the Power 50 Awards Dinner, sponsored by ARI Network Services, as part of the Powersports Business Institute @ AIMExpo, the industry’s leading trade show.

The inaugural Power 50, launched by Powersports Business to honor the top-performing dealerships in North America, culminated in a celebration of dealership success during a well-attended dinner at the Orange County Convention Center in Orlando.

“We were honored to have many dealerships make the time and travel commitment to join us for the first Power 50 Awards Dinner in Orlando,” Powersports Business editor-in-chief Dave McMahon said. “All 50 dealerships set themselves apart by implementing a variety of profit-building initiatives in 2013, but none did so more than Go AZ Motorcycles.”

Under Marra’s direction, the dealership’s New Delivery Room provides customers with a launching point as new owners of powersports vehicles. Customers now take delivery of new units in air-conditioned comfort and are welcomed to the dealership family by staff members. A short video of the customer receiving the new purchase is created and then sent to the customer and incorporated into a video that features the entire Go AZ family of customers. The delivery room décor features lifestyle displays and various accessories and equipment, and serves as the last imprinted memory with the customer before he or she exits the facility.

In addition, the dealership added a 75,000 square-foot underground storage facility for the motorcycles, ATVs, side-by-sides and scooters it sells. The dealership also built an on-site demo track for highly effective customer demo rides. A pair of motorcycle riding simulators that sit in a state-of-the-art classroom for rider training and safety classes are the only two of their kind in the industry. Go AZ also expanded its management staff by two employees, and increased its weekly days of operation from five to seven.

“Go AZ is a shining example of how to use innovation to grow business,” McMahon said. “All members of the Power 50 spent the year finding creative ways to drive traffic to their stores and offer superior customer service while growing their bottom line.”

Go AZ Motorcycles retails motorcycles, scooters, ATVs and side-by-sides from BMW, Ducati, Triumph, Kawasaki, Honda, KTM, Aprilia, Vespa and Ural.

In addition, Powersports Business selected the Power 50 Top 5 dealers. The remainder of the Top 5 is as follows:

2. Coleman PowerSports, Falls Church, VA
3. Logan Powersports Group, WV
4. DeLand Motorsports, FL
5. A.D. Farrow Co. Harley-Davidson Family of Dealerships, OH

The editors of Powersports Business also handed out Best in Class awards related to specific areas of dealership operations. Those winners were as follows:

Customer Service — Rec-Tech Power Products, Lloydminster, Alberta
Events — Mosites Motorsports, North Huntingdon, PA
Service Department — Freedom Powersports, Weatherford, TX


Dealers can look for applications for the 2014 Power 50 Awards in February on

Check out more photos of the Power 50 Awards dinner on the PSB Facebook page by clicking here.

Here’s the list of 2013 Power 50 winners in alphabetical order:

A.D. Farrow Co. Harley-Davidson Family of Dealerships Sunbury, OH
Action Suzuki, Mesquite, TX
Adam Smith’s Texas Harley-Davidson, Bedford, TX
America’s Motor Sports, Nashville, TN
Bayside Harley-Davidson, Portsmouth, VA
Bert’s Mega Mall, Covina, CA
Bob Weaver Motorsports & Marine, Inc., North Tonawanda, NY
Brewer Cycles, Inc., Henderson, NC
Central Texas Powersports, Georgetown, TX
Cole Harley-Davidson, Bluefield, WV
Coleman PowerSports, Falls Church, VA
Cycle Nation of Huntsville, Huntsville, AL
Cycle North Powersports, Prince George, British Columbia
Del Amo Motorsports, Redondo Beach, CA
DeLand Motorsports, DeLand, FL
Dryer Honda South, Whiteland, IN
Ducati Newport Beach, Costa Mesa, CA
Fay Myers Motorcycle World, Greenwood Village, CO
Freedom Powersports, Weatherford, TX
Frontline Eurosports, BMW Motorcycles of Roanoke Valley, Salem, VA
Go AZ Motorcycles, Scottsdale, AZ
Greeley Harley-Davidson and Wild West Motorsports, Greeley, CO
Harley-Davidson of Scottsdale, Scottsdale, AZ
Honda Kawasaki KTM of Santa Monica, Marina del Ray, CA
House of Harley-Davidson, Milwaukee, WI
Jesco Marine and Power Sports, Kalispell, MT
Laurel Yamaha, Laurel, MS
Leo’s South, Lakeville, MN
Logan Powersports Group, Logan, WV
Malcolm Smith Motorsports, Riverside, CA
Mosites Motorsports, North Huntingdon, PA
Ray Price, Inc., Raleigh, NC
Rec-Tech Power Products, Lloydminster, Alberta, CAN
Reno’s Powersports, Kansas City, MO
RideNow Powersports Peoria, Peoria, AZ
RIVA Motorsports & Marine, Pompano Beach, FL
Rusty Palmer, Inc., Honesdale, PA
Scott Fischer Enterprises, Fort Myers, FL
Sloan’s Motorcycle & ATV, Murfreesboro, TN
St. Paul Harley-Davidson, St. Paul, MN
Sun Sports Cycle & Watercraft, Inc., Fort Myers, FL
Surdyke Harley-Davidson, Festus, MO
Team Mancuso Powersports, Houston, TX
Team Winnebagoland, Oshkosh, WI
The Transportation Revolution, New Orleans, LA
Tousley Motorsports, White Bear Lake, MN
Ultimate Cycle, Richmond, VA
Wild Prairie Harley-Davidson, Eden Prairie, MN
Xtreme Powersports, Tampa, FL
Yankee Harley-Davidson, Bristol, CT

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One Comment

  1. Congratulations !! Do not forget the small Mom & Pop shops which come up with a lot of ideas and still cater to long time customers or clients on a new description of needs which don’t recquire internet and armchair riders who should see their local expert , I.E. Shop for parts ,service and advice , since most of us are enthusiasts and have made large investments only to compete wit our own vendors . Norman , Sussex Hills Ltd. I suppose we will start charging more for labor and add a consultation fee .

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