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Top 10 Christmas sales promotions

Dealers throughout the U.S. outdid themselves once again with holiday promotions to drive sales. Here are 10 that could easily work in your own dealership.

Top 10 dealership Christmas promotions

Ugly Christmas Sweater Day. Wear an ugly Christmas sweater and get 20 percent off any single item in parts or accessories. Free coffee and doughnuts from 9 a.m.-noon. Dell’s Powersports, Blue Springs, Mo.

Trivia Saturday. Join us for our Trivia Saturday sales event on the last Saturday before Christmas. When you answer trivia questions correctly, you will be eligible to win up to 70 percent off on helmets and riding gear. Hot cider, cookies and Christmas movies are all part of the festivities. Birds of Prey Motorsports, Caldwell, Idaho.

Toy Drive. Bring an unwrapped toy and receive 10 percent off your purchase. Excludes items already discounted and major units. Romney Cycles, Romey, W.Va.

12 Deals of Christmas. Customers receive 12 coupons good through Dec. 22 include as low as 1 percent fixed APR on 2012 and prior Gold Wing models; Up to $1,000 bonus bucks on select 2012 and prior off-road models; Up to $500 bonus bucks on select 2012 and prior ATV models. Outdoor Motorsports, Spearfish, S.D.

12 Days of Christmas. 30 percent off all FOX goggles; Tuff Jug Fuel Can $39.99; Pro Comp Toy Truck $17.99; FOX Sweatshirts $24.99. Beaumont Powersports, Beaumont, Calif.

Secret Santa Saturdays. Every Saturday in December, customers can stop the dealership to see what surprises Santa has in his bag. You never know what secrets are in store, and you must stop in to find out. Skip Fordyce Harley-Davidson, Riverside, Calif.

Unique Christmas Gifts. Ho Ho Ho Prices. Yamaha Zuma 125, reg. $3,250; sale $2,699; Yamaha Vino 50, reg. $2,250, sale $1,799; Polaris Outlaw 50 (pink or blue), reg. $1,999, sale $1,899; Yamaha TTR 50 E, reg. $1,540, sale $1,299; Yamaha SRX 120, reg. $2,649, sale $2,499. Bob Weaver Motorsports & Marine, North Tonawanda, N.Y.

Instant Savings Coupon. Print out a $10 off coupon from the dealership’s enewsletter for use with purchase of any parts, accessory or clothing purchase of $75 or more. Or a $25 coupon for $150 purchase, and $50 coupon for $250 purchase. Mosites Motorsports, North Huntingdon, Pa.

Christmas Special. 2012 Honda CRF50 F was $1,540, sale price of $1,290, with a $50 gift card included in the purchase. Honda Powersports of Troy. Troy, Ohio.

Pictures with Santa and Elvis. Have your picture taken with Santa and Elvis from 10 a.m.-2 p.m. on Saturday. Lunch and Elvis will be available after 11 a.m. Adam Smith’s Texas Harley-Davidson, Bedford, Texas.

And one from our northerly friends…

One-Day Sale. Visit us on the last shopping weekend before Christmas, featuring 30 percent off all in-stock apparel on Saturday. Santa will be at the store from 11 a.m.-2 p.m. Snow City Cycle Marine, Toronto, Ont.


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One Comment

  1. Through Rider Rescue dealers can also include a year free Dealer Branded roadside assistance membership (as a sales incentive on a new or used cycle)… and or sell roadside assistance as part of your F&I programs.

    This Dealer Branded Roadside Assistance program also helps ensure that riders are towed back to the selling dealership… in the event of a breakdown.

    If you have any questions, please give me a shout at

    Michael Levy

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