I have never in my travels found a dealer who does not have some old product in stock, hanging on the wall or a shelf that refuses to be sold. ...
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The critical components of every successful marketing campaign
There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is ...
Read More »The craziest powersports ‘prohibition’
Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, ...
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