BMW Motorrad has realigned its strategy for product launches in order to provide optimized communication through new live and digital formats. The Munich-based manufacturer said new live and digital formats ...
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EICMA, Intermot get first OEM withdrawals for 2020
Three European motorcycle brands have announced that they will not be exhibiting at Europe’s two largest international trade shows in 2020 — EICMA in Milan and Intermot in Cologne. BMW, ...
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