Dealer posts Yamaha letter informing price increases: Facebook

After a year of nearly unprecedented demand for powersports machines coupled with quelled inventories, one dealership has informed its customers of rising prices ahead.

Larson’s Cycle Inc. took to its official Facebook page to announce that it had been informed by Yamaha of an increasing MSRP “on a majority of our units, parts, accessories, and oils in the coming several months.” The post informed patrons that the increases were the result of “the costs of fuel, goods, and services … all rising dramatically” and that they should “Tighten down your Boot Straps, prob [sic] not the last of this you will see.”

According to the announcement, “the first of these price increases will take place on all 2021 full-size ATVs and Side-by-Side models. This new pricing will apply to all units invoiced starting June 1, 2021 and will include any existing confirmed orders you may have.”

Comments included advice such as “keep printing money!” and “It’s happening everywhere, not fun having to tell the consumer of price increases but it is part of being in sales. I’m just happy we stopped in when we did!” The entire post can be seen below.

Has Yamaha informed your dealership the same? If so, how do you plan to inform customers?