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Martinez named Yamaha USA VP of Motorsports

Yamaha Motor Corporation, USA recently announced Motorsports Group organizational changes designed to strengthen communication and increase speed-to-market while improving interaction with the company’s Motorsports dealer partners, ultimately ensuring a strong positioning for future success.

Mike Martinez has assumed the role of vice president of Motorsports, with support from Chas Caraway, vice president of Business Planning, and Mike Doughty, general manager of Sales.

With their wealth of knowledge and experience within YMUS and the powersports industry, this new leadership team will be headquartered out of the company’s new Marietta, Georgia, facility and will manage all marketing, sales and service business for Yamaha’s Motorcycle, ATV, Side-by-Side, and Snowmobile product lines, including Yamaha Genuine Parts & Accessories.

Additional organizational changes included a restructuring of the company’s Motorsports Field Sales team and select roles within the company’s operational groups. These changes are all part of a strategy to strengthen Yamaha’s competitiveness in the powersports industry.

Mike Martinez, formerly Yamaha’s vice president of ATV/side-by-side operations, has been named vice president of Motorsports. Photo by Dave McMahon/Powersports Business

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